Transactions on Economics, Business and Management Research Transactions on Economics, Business and Management Research
Vol. 9 (GBMS 2024)
4th International Conference on Global Business and Management Science
GBMS 2024
Conference Dates: July 13-14, 2024
Conference Venue: Vancouver, Canada
Conference Editors: Abigail Turner, Hui Zhang
Conference Website: http://www.icgbms.org
ISSN: 2960-1789
eISSN: 2960-2254
ISBN: 978-1-961651-26-5
Published: August 21, 2024
Preface: 4th International Conference on Global Business and Management Science (GBMS 2024)

Articles

AI-Based Marketing Strategy Analysis - Taking "Liulishuo" as an Example

Abstract: With the rapid development of artificial intelligence (AI) technology, mobile education products are playing an increasingly important role in the education industry. In the field of mobile learning, through AI technology and personalized learning models, products such as Baicizhan and "Liulishuo" have achieved success, providing students with a more flexible and convenient learning method. This article takes China's online English education brand "English Liulishuo" as the research object and … Read More

The Competitive Strategy of the Video-Sharing Platform ---A Case Study of Youtube

Abstract: Nowadays, with the development of the Internet, video-sharing platforms have become increasingly important in the entertainment lives of the modern generation. As the largest video platform in the world, YouTube has dominated the market due to its unique competitive strategies, which provide a significant reference value for other video platforms in the industry. Some researchers have analyzed the various competitive strategies of video platforms in different aspects, but there is still a … Read More

Research on Profitability Strategies of Online Audio Platforms in the Context of AI-Enabled Era - Case study of the Ximalaya

Abstract: The AIGC model has been widely used in the content production industry in recent years. Chinese online audio market is heavily influenced by the development of AI technology. At the same time, in the past decade, many Chinese online audio platforms have been facing the problem of high content costs and difficulty in achieving profitability. Therefore, it is of great significance to study the profit model of online audio platforms. This study analyses Ximalaya's profitability strategy in the … Read More

Comparative Policy Analysis of Photovoltaic Industry Development: Case Studies of China and the United States

Abstract: Amidst the challenges in achieving the Paris Agreement objectives, the 28th Conference of the Parties (COP28) has injected renewed impetus, with the photovoltaic (PV) industry assuming a pivotal role. China and the United States, as major players in the global solar PV sector, have tailored policies reflecting the current status of their PV industries. Notably, China has transitioned from a government-led to a market-oriented approach, while the United States has pursued localization and trade … Read More

Research on Operational Strategy Optimization of the Traditional Game Live Streaming Platform -- Take Huya Live Streaming as an Example

Abstract: The Internet live broadcast platform is one of the key topics in today's research. The researchers found that the decline in benefits is a common phenomenon in the traditional live broadcasting industry. However, there is still a lack of unified explanation for the research of Internet platform operation strategy and how to break the game. Therefore, to make up for the research gap in the decline of benefits of traditional live streaming Internet platforms and put forward targeted insights. This … Read More

Marketing Strategy Study of Marvel Studios’ Marvel Cinematic Universe

Abstract: This paper aims to comprehensively analyze the marketing strategies employed by Marvel Studios and propose actionable recommendations for enhancement. By conducting an in-depth examination of the key elements of Marvel’s marketing approach, including teasers, social promotions, storytelling, and the launch of new episodic projects, this study identifies several strengths in the studio’s marketing endeavors. While Marvel Studios has demonstrated prowess in various aspects of marketing, such as … Read More

Words Operation Strategy and Analysis of Tencent Video's Homemade Drama

Abstract: The rise of self-produced dramas on video platforms is a major trend in the Chinese online video industry in recent years. Tencent Video, as one of the leading online video platforms in China, has successfully attracted a large number of users through substantial investment in self-produced dramas and has stood out in the market competition. This paper aims to conduct an in-depth study on the operational strategies and analysis of self-produced dramas on Tencent Video. By collecting and … Read More

ESG Practices in the Competitive Landscape of the US-China Electric Vehicle Industry: Tesla and BYD as an Example

Abstract: This paper investigates the Environmental, Social, and Governance (ESG) practices of Tesla and BYD, prominent players in the global electric vehicle (EV) sector, and their influence on the competitive landscape. The analysis uncovers shared commitments to environmental sustainability and innovation yet also reveals distinctions in cultural factors, financial performance, and sustainability strategies. Challenges identified encompass supply chain management, regulatory compliance, and talent … Read More

Research on the Comparison of Investment Markets for Chinese and German Traditional Vehicle Enterprises and Development Strategies for German Enterprises under the New ESG Landscape

Abstract: The automotive industry is undergoing a significant transformation due to the emergence of new power vehicles (NEVs) and the integration of environmental, social, and governance (ESG) considerations. This research conducts a comparative analysis of the NEV and ESG landscapes in China and Germany, two major players in the global automotive market. The analysis reveals similarities and differences between the two countries in terms of market size, regulatory environment, customer preferences, and … Read More

Comparative Analysis Study and Response Strategies in the Role of Biomass Energy in Redefining Global Influence: A Study on the United States and China

Abstract: This research delves into the comparative development of biomass energy strategies in the United States and China, emphasizing their critical role in global renewable energy transitions. It highlights the increasing importance of biomass energy amid the imperative shift towards sustainable energy sources driven by climate change concerns and geopolitical dynamics. Through a thorough analysis of policy frameworks, technological innovations, and market implementations, the study identifies key … Read More

Comparative Analysis of Chinese and US New Energy Vehicle Markets and Development Strategies of Chinese New Energy Enterprises

Abstract: This study conducts a comprehensive analysis of the electric vehicle (EV) industries in China and the United States, recognizing their pivotal role in global economic growth, environmental sustainability, and energy security. With the EV market experiencing rapid expansion driven by government support and consumer demand for eco-friendly products, this paper underscores the importance of exploring the strategies of these two markets. By examining market dynamics, technological innovations, and … Read More

Research on Current Development, Impact and Future Exploration of China’s New Energy Vehicles in Northeast China

Abstract: China’s new energy vehicle (NEV) market has experienced rapid growth in recent years, driven by the national “double carbon” strategy and the goal of carbon neutrality by 2050. The Northeast region, as a key industrial base in China, holds unique advantages and potential for the development of the electric vehicle (EV) industry. It is imperative for the region to align with national strategies and intensify research on EVs to accelerate the country’s overall development. This paper begins by … Read More

Research on Analysis of the EV Battery Industry in China and Situation in the Global Market

Abstract: This paper delves into the dynamics of the Chinese electric vehicle (EV) battery market, providing an overview of its current status, recent developments, domestic policies, and industry competitiveness. Anticipated to witness substantial growth in the future, the global electric vehicle battery industry market is a focal point of analysis. A critical examination is conducted on the challenges facing the Chinese government concerning EV battery recycling and manufacturing pollution, accompanied … Read More

A Comparative Study on the Development Strategies of Renewable Energy Industries in China and the United States Based on an Innovation Perspective

Abstract: This paper conducts a comparative study on the development strategies of renewable energy industries in China and the United States, highlighting the challenges in transitioning to renewable energy and underscoring the importance of political will. It aims to elucidate the differences in approaches between the two countries to inform future policy innovations. In China, the focus lies on fostering innovation in green energy technologies, with significant investments in research and development, … Read More

Market Valuation Analysis of NVIDIA Stock

Abstract: NVIDIA is a semi-conductor company that designs and sells graphics processors. In recent years, its shares have traded at a premium to peers. This essay aims to analyze the market valuation of NVIDIA stock from both quantitative and qualitative perspectives and make recommendations for the company's stock traders. Read More

The Impact of ESG Performance on Corporate Resilience of New Energy Vehicle Companies - The Case of BYD Company

Abstract: Environment, society, and governance (ESG), as a method and path for enterprises to achieve sustainable development goals, has gradually received more attention from stakeholders in recent years under the background of dual-carbon and the requirements of sustainable development goals and has had an impact on the resilience of corporate organizations. New energy vehicles are the main direction for the transformation and upgrading of the global automotive industry and green development, and their … Read More

Comparative Policy Analysis of PV Industry Development: Case Studies of China and the United States

Abstract: With global climate change, energy issues have evolved into critical global concerns. The development and utilization of new energy sources have garnered widespread attention, making large-scale advancements imperative. Solar photovoltaics, as one of the more mature sectors within the new energy landscape, have been particularly notable in recent years. By 2024, numerous countries have established comprehensive legal frameworks and policies for the new energy industry, forming robust industrial … Read More

Powering the Future under Geopolitical Pressure-PV Industry Analysis for China and USA

Abstract: This paper examines the current state of the photovoltaic (PV) industry, which is a significant contributor to global environmental protection efforts. The PV industry’s status is closely linked to environmental sustainability, one of the most pressing issues of our time. This study evaluates the current situation of PV panels, assesses potential risks to the industry’s stability, and proposes solutions to mitigate these threats. The analysis focuses on China and the USA due to their significant … Read More

Digital Transformation Background: The Development and Exploration of Innovative Technology Enterprises -- Take Xiaomi as an Example

Abstract: With the rapid development of information technology, the real economy has entered a new economic form characterized by digitalization. Digital transformation is the only way for enterprises to achieve sustainable development. The digital transformation of enterprises is a high-level transformation based on the digital transformation and digital upgrading of the enterprise, which further touches the company's core business and aims to establish a new business model. Under the background of … Read More

Comparative Analysis of the Development of China and US Online Trading Platforms and Research on the Strategies of China Online Trading Platforms

Abstract: This paper begins by defining online platforms and examining their current status. It then explores the reasons behind the platform economy's rise to power and success, comparing and analyzing the development stories and business models of leading online platforms in China and the United States. By examining company profiles, the paper illustrates how these platforms have grown and adapted. The focus then shifts to China’s online platforms, evaluating current policies and the challenges faced by … Read More

Analysis of Problems and Countermeasures in the Promotion of New Energy Vehicles in China

Abstract: At present, China's new energy vehicle industry is in the stage of rapid development, but it also faces a series of challenges. These include problems in the installation of community charging facilities and home charging stations, negative public opinion on new energy vehicles on the Internet, restrictions on the supply of key materials for new energy batteries, and a global shortage of chips. To overcome these constraints, society needs to adopt diversified strategic measures. Policy promotion … Read More

Exploring the Path of Digital Economy Assisting Rural Revitalization

Abstract: The rural revitalization strategy is an important strategy proposed by China to solve the issues of agriculture, rural areas, and farmers. The issues of agriculture, rural areas, and farmers are of utmost importance in the work of the entire Party of China. With the continuous deepening of rural revitalization, the penetration and integration role of the digital economy is increasingly evident. The digital economy provides significant support for rural revitalization, fostering its … Read More

Research on the Development of China's New Energy Vehicle Industry in the New Economic Environment

Abstract: As China's new energy vehicle industry continues to grow, it is becoming more and more important to the country's economic development. After comprehensively considering the in-depth research results of many scholars on the relationship between new energy vehicles and China's economy, combined with the current stage characteristics of China's new energy industry and the overall economic development, this paper aims to comprehensively and systematically analyze the important role of this industry … Read More

Research on the Impact of Artificial Intelligence on International Trade —— Taking Alibaba International Station's Foreign Trade AI as an Example

Abstract: This article delves into the profound impact of artificial intelligence (AI) on international trade. By reviewing the historical evolution of AI and its related policy frameworks, this research gained a clear understanding of its potential applications in international trade. Subsequently, by examining the shortcomings of traditional trade models and the evolving global economic landscape, this paper analyzes the unique advantages of AI in enhancing trade efficiency and optimizing trade … Read More

The Effect of China's Monetary Policy on Financial Constraints of New Energy Vehicle Companies -- Panel Regression Model based on the SA Index and LPR

Abstract: China's industrial policy to promote the development of the new energy vehicle industry has achieved remarkable success and has also been studied by many scholars. However, its fiscal policy has received more attention, and monetary policy is generally only mentioned together with fiscal policy, rarely studied separately. Therefore, this paper uses the Size Age (SA) index to measure the level of financial constraints that companies face and uses a panel regression model to analyze the impact of … Read More

Analysis of the Application of Artificial Intelligence Technology in the Field of International Trade

Abstract: With the rapid development of artificial intelligence technology, its application in the field of international trade has gradually become a hot spot for research. The purpose of this paper is to analyze in depth the prospects for the application of AI technology in international trade and to explore the opportunities it brings to international trade as well as the challenges it faces. Firstly, this paper reviews the development status of international trade and the latest progress in artificial … Read More

The Impact of China's Direct Investment in Countries along the Belt and Road Initiative

Abstract: This article discusses the impact of China's direct investment in the countries surrounding the route on the international political environment on the basis of the road and highway strategy. Research shows that China's massive investment projects in the road and highway sector have promoted economic cooperation and development in the region and have a significant impact on the global political environment. China's direct investment has led to changes in the political environment and economic … Read More

The Impact of Capital Market on New Quality Productivity

Abstract: The establishment of an innovation system centered on New Quality Productivity holds significant implications for China in accelerating the realization of high-level technological self-reliance and the development of high-quality capabilities. This paper empirically examines the role of capital markets in influencing the development of New Quality Productivity by using technological innovation and industrial upgrading as two core proxies and measuring the data at the provincial level in China … Read More

Anti-abuse Rules In Tax Treaty Under BEPS Action 6------Based on China

Abstract: With the globalization of the economy, abusive tax avoidance of tax agreements has emerged, bringing challenges to the tax administration systems of various countries. Preventing the abuse of tax agreements is an important issue in the theory and practice of international tax law, and the BEPS Action 6 provides clear guidance on preventing the abuse of tax agreements, and the relevant provisions have been incorporated into the BEPS MLI, which has been widely used. Against this background, this … Read More

Exploration of Asset Assessment Methods in Digital Transformation

Abstract: Digital transformation is reshaping the asset structure of enterprises, posing numerous challenges and limitations to traditional asset valuation methods. The unique attributes of intangible and digital assets make existing valuation models and methods inadequate to fully meet the demands of the new landscape. This paper deeply analyzes the shortcomings of traditional valuation methods in the digital context, the limitations of emerging valuation methods, and the challenges that digital asset … Read More

The Labor Contract Law and the Digital Transformation of Enterprises -- Analysis based on Dual Perspective of Quantity and Quality of Employees

Abstract: The labor protection of employees caused by the Labor Contract Law has attracted wide attention, affecting the employment and even business activities of enterprises. Using the data of listed companies from 2005 to 2013, we aim to research the impact of the Labor Contract Law on digital transformation of enterprises. The results show that the Labor Contract Law has positive impact on enterprises' digital transformation, and this conclusion is still valid after a series of robustness tests. The … Read More

Research on Suppression Measures for Illegal Trade in Wildlife Based on Change Theory

Abstract: The global illegal trade in wildlife is flourishing, causing serious consequences for biodiversity and communities. According to the International Criminal Police Organization, wildlife crime has become one of the largest and most valuable illegal activities in the world. This illegal trade has caused serious damage to biodiversity and communities, putting many species on the brink of extinction. To address this issue, this article proposes a series of response measures based on the theory of … Read More

The Effect of Artificial Intelligence Technology on Corporate Greenwashing Level: Evidence from Chinese Listed Enterprises

Abstract: This study employs a fixed effects model to examine the impact of AI technology on corporate behavior based on data from Chinese A-share listed companies from 2012 to 2022. Findings show that artificial intelligence application can significantly reduce corporate greenwashing behavior, which remains robust after addressing endogeneity issues and conducting a series of robustness tests. Heterogeneity analysis reveals that property rights, industry, and regional factors influence AI's inhibition of … Read More

The Impact of Digital Financial Inclusion on Residents’ Entrepreneurial Decisions

Abstract: As technology advances, digital inclusive finance has gradually become an important force supporting entrepreneurial activities. This paper, based on the Probit model, utilizes cross-sectional data from the China Family Panel Studies (CFPS) in 2020 to investigate the impact of digital inclusive finance on residents' entrepreneurship. The research reveals that digital inclusive finance promotes entrepreneurship among residents in China, a conclusion robustly supported by a series of sensitivity … Read More

Comprehensive Risk Assessment and Underwriting Investment Decision-Making Based on the EWM-TOPSIS Method

Abstract: The escalating frequency of extreme weather events poses a critical challenge for both property owners and insurers. Not only is property insurance becoming more costly, but it is also increasingly difficult to obtain. This article discusses how the best construction of the property insurance system to solve the profit crisis of the insurance company, The first task is to evaluate the serious weather in the area. Through search for related documents, the article determines the five remarkable … Read More

Evaluation of Expected Insurance Returns in Extreme Weather Based on CRITIC and Generalized Extreme Value Distribution Methods

Abstract: The frequency of extreme weather events has become a powerful catalyst for huge economic losses. Payouts for natural disasters have increased significantly, leading to a rapid rise in premium rates, and the phenomenon poses a serious challenge to the profitability of insurance companies. In order to specifically study the impact of extreme weather on the calculation of the expected profit that an insurance company can make from underwriting a policy for a specific landmass, and thus to assess … Read More

A study of the impact of extreme weather events on property insurance based on ARIMA time series model and SVM classifier

Abstract: The thesis aims to tackle the challenges posed by the frequency of extreme weather events globally to the property insurance industry. The essay effectively predicts the frequency of extreme weather events and their economic impact on the insurance industry by developing an integrated analytical framework that combines insurance and coverage models. Firstly, an ARIMA time series model was used to forecast future extreme weather events and combined with the Spearman correlation coefficient (SCC) … Read More

Quantitative Statistical Study of Financial Market Sentiment on Economic Cycles: An Analysis Based on the FinBERT Model and TVP-VAR

Abstract: Amid global financial market turmoil, the relationship between market sentiment and macroeconomic cycles has garnered significant attention. This study leverages big data from financial markets to quantitatively analyze market sentiment using the FinBERT model and investigates its impact on macroeconomic cycles with the TVP-VAR method. Based on textual data from the Shanghai Stock Exchange Index forums and Baidu Index online engagement metrics, the study employs GIS technology to analyze … Read More

How does ESG performance reduce financial risk — Evidence from China listed companies

Abstract: The concept of sustainable green development has attracted considerable interest, with a diverse range of stakeholders from the environmental, social, and corporate governance (ESG) sectors demonstrating a keen interest in it. This paper presents an experimental investigation into the effect of ESG performance on financial analysis, utilising annual data from a-share listed businesses between 2010 and 2022. The findings indicate that financial risk can be reduced by strong ESG performance. The … Read More

Research on Insurance Company Underwriting Decisions based on Breakeven Analysis Multi-Objective Planning Model

Abstract: Extreme weather events are increasingly becoming a crisis for insurance companies, posing significant challenges to their financial stability. These events lead to higher claim frequencies and magnitudes, demanding more robust risk assessment and management strategies. This paper constructs a multi-objective programming model based on breakeven analysis, determines the regional risk level through risk assessment, and calculates the breakeven point. When the number of insurance policies exceeds … Read More

Research on sustainable development of insurance property based on IDP model

Abstract: Extreme weather events are becoming homeowners and insurers. Insurance companies continue to face more and more serious claims, increasing the cost of payments. and it is difficult for insurance companies to accurately assess and quantify risks. In this paper, this text incorporate the Geography and Environment factors together with Economic factors to build an Insurance-Development-Protection Model (IDP Model) to help homeowners and insurance companies solve crises. IDP Model consists of three … Read More

Innovative Insurance and Profit Modeling: Integrating ARIMA and LSTM for Risk Assessment and Profit Maximization Strategies

Abstract: This research presents an innovative approach to insurance and profit modeling by integrating ARIMA (AutoRegressive Integrated Moving Average) and LSTM (Long Short-Term Memory) techniques for risk assessment and profit maximization in the insurance industry. The study initially establishes sub-models focusing on income modes and loss modes, utilizing historical data and risk factors to calculate potential profits and losses. Through the development of a profit model based on nonlinear … Read More

Research on Insurance Industry Based on AR3 Multi Risk Model

Abstract: The increasing frequency of extreme weather events presents challenges for the insurance industry, necessitating the construction of models for its development and offer insights and inspiration for real estate and community. In the current climate, aiming to enhance decision-making for insurance companies, this paper firstly establishes the AR3 Multi-Hazard Insurance Model incorporates three primary indicators of resilience, recovery, and adaptability, as well as secondary and tertiary … Read More

The relationship between multi-dimensional production factors and economic growth: A study on the formation factors of economic differences

Abstract: Since the beginning of this century, China's regional economic development has shown a typical dual structure characteristics, and the uneven development of regional economy has become the main resistance to the high-quality development of China's economy. The formation of this dual structure is closely related to the unbalanced distribution of foreign investment in financial capital and high-quality labor force in human capital. Based on the panel data from 2000 to 2019, this paper conducts a … Read More

A study based on the impact of extreme weather on the insurance industry

Abstract: Extreme weather has become a significant crisis in property insurance, necessitating the avoidance of high-risk areas for investment and asset protection. This paper establishes the Underwriting Model (UM) and Underwriting Decision Model (UDM) to develop strategies that mitigate extreme weather impacts. For UM, Munich Re Worldwide statistics from 2016 to 2023 were combined with Bayes-LSTM modeling to predict the likelihood of weather and disasters on each continent over the next decade. Using … Read More

Consider the impact of US interest rate policy on the RMB exchange rate forecast research against the US dollar

Abstract: Global economies are interconnected, with each country’s monetary policy spilling over to affect others’ goods and capital, especially under full capital mobility. The U.S., faced with the twin challenges of rising inflation and unemployment due to the pandemic, the Russia-Ukraine conflict, and trade tensions with China, has started raising interest rates. This has intensified fluctuations in the RMB exchange rate, highlighting the need for accurate prediction. To address this, a deep … Read More

Digital Finance and Risk Dynamics: A Study of Xiaomi's Supply Chain Innovations

Abstract: With the rise of the digital economy, online supply chain finance has become a vital avenue for corporate financing. This paper takes Xiaomi as a case study to explore the risk management issues in online supply chain finance. The article begins with an overview of the basic concepts of online supply chain finance and Xiaomi's unique position in this field. Subsequently, it analyzes the main types of risks faced by Xiaomi, including credit risk, market risk, and operational risk, and discusses … Read More

An Analysis on the Feasibility of Financial Valuation of Technology Companies Based on Value Investing

Abstract: This research explores the critical issue of accurately valuing internet companies in today's business environment, highlighting the inadequacies of traditional valuation methods like Net Present Value (NPV) and Price to Earnings (PE) ratios for this sector. By conducting a fundamental analysis rooted in value investing principles, this study examines 2022 financial data from thirteen internet companies listed among Forbes Global Technology firms. It scrutinizes key financial metrics such as … Read More

Corporate ESG Responsibility, External Supervision, and Corporate Reputation

Abstract: This article takes A-share listed companies from 2014 to 2023 as samples, takes the fulfillment of corporate ESG responsibilities by listed companies as the independent variable, empirically tests its impact on corporate reputation, and introduces three variables: media attention, analyst attention, and institutional shareholding as proxy variables for external supervision. It deeply explores the impact of external supervision from different perspectives on the impact of corporate ESG … Read More

Research on Accounts Receivable Management of Small and Medium-Sized Food Enterprises in China:Taking Suzhou Chaojie Company as an Example

Abstract: The operation and development of small and medium-sized food enterprises in China can be regarded as a relatively stable existence.After all, no matter how the society develops, the first step for people is to solve the problem of eating.Even if restaurants are frequently shut down and deliveries are blocked, food companies should not face a crisis of survival.However, the main food condiment of the super Jie company sales decline in recent years is not very large, but the company has suffered … Read More

Research on the Volatility of RMB Exchange Rate Based on Time Series Analysis

Abstract: In recent years, with the rapid development of China's national economy, more and more large-scale overseas transactions have become normalized, and the RMB exchange rate, as the foundation of foreign trade, has taken on increasingly important responsibilities. The RMB exchange rate is steadily advancing in market-oriented exploration, allowing the RMB to occupy an increasingly large proportion in international market transactions. Since 2020, the global economic situation has faced complex and … Read More

A Review of the Impact of Internal Pay Gaps on Corporate Performance

Abstract: According to tournament theory, internal pay gap is an important corporate pay incentive, and the existence of internal pay gap can improve the performance level of company. However, the social comparison theory believes that the widening of internal pay gap makes ordinary employees have unfair cognition and sense of exploitation, which is not conducive to the improvement of corporate performance. At present, there is no consensus on the empirical research conclusions of scholars. Some scholars … Read More

A Review of Researches on Employee's Trait Mindfulness

Abstract: Mindfulness is an ancient concept derived from eastern Buddhism. Mindfulness is defined as "an acceptable attention and awareness of current events and experiences" in workplace studies. In recent years, western empirical studies have found that mindfulness has a positive impact on workplace employees' organizational citizenship behavior, work performance, etc. Mindfulness training has been applied in some well-known companies and received favorable comments from employees. Mindfulness research … Read More

Impact of Digital Transformation on International Trade

Abstract: Digital transformation is profoundly affecting international trade, bringing both positive impacts and challenges; digitization and automation of trade processes have increased efficiency and reduced costs; cross-border trade facilitation has promoted global business exchanges; and data-driven decision-making has optimized market operations; however, issues such as the aggravation of the digital divide, data security and privacy protection, and barriers to the application of emerging … Read More

How Abusive Supervision Affects Job Performance- From Both Direct and Indirect Perspectives

Abstract: Abusive supervision has received a great deal of attention since it was proposed by Tepper,and it has been shown to have complex effects on abused employees. Recently, scholars have begun to focus on abusive supervision as perceived by third parties to study the impact of this workplace abuse phenomena on a wider range of bystanders in the organization. As a negative leadership style, abusive supervision is in relation to job performance closely and widely, extending from the direct abused … Read More

Applications and Challenges of Big Data in Market Analytics

Abstract: This paper explores the applications and challenges of big data in market analysis. It first introduces the definition, characteristics and sources of big data, and analyzes in depth the impact of advances in big data technology on market analysis. It then discusses specific applications of big data in customer behavior analysis, market trend forecasting, competitive analysis, and product development innovation, and analyzes the challenges faced, such as data quality, privacy and security, … Read More

Overcoming Financial Barriers to Eletrify HVAC in Commericial Buildings

Abstract: The electrification of heating, ventilation, and air conditioning (HVAC) systems in commercial buildings is essential for reducing energy consumption and greenhouse gas emissions. The U.S. Department of Energy's Commercial Buildings Integration program aims to cut energy use intensity by 30% by 2030 and achieve net-zero emissions by 2050. Despite these ambitious goals, commercial energy consumption has increased significantly from 2018 to 2022, underlining the urgent need for more effective … Read More

Application and Impact of ESG Investments in the Pacific

Abstract: This paper explores the application and impact of ESG investments in the Pacific. It first introduces the basic concepts, principles and classification methods of ESG investment, and then analyses the economic and environmental characteristics of the Pacific region and the sustainable development challenges it faces. The practical application and impacts of ESG investment in the region are discussed in detail, including the promotion of corporate performance, market competitiveness, social … Read More
← Back to All Volumes