Research on Disney's Marketing Strategy

Ru Wang

pp.1-6 DOI: 10.62051/hfhc4d33

Abstract: Disney, leveraging its profound cultural foundation, diversified product matrix, and global operational model, has built a global entertainment empire spanning multiple sectors, including film, theme parks, and consumer products. This paper delves into five core elements of Disney's marketing strategy: brand extension, content innovation, global expansion, emotional resonance marketing, and the process of digital transformation. The aim is to explore how Disney maintains its leading position in … Read More

Technical Advantage and economic analysis of spiral anchor foundation in desert area

Jingshuang Gan, Benliang Li, Quan Liu, Fuhai Liu, Hanqing Wu

pp.7-11 DOI: 10.62051/20w7wr56

Abstract: State grid corporation “Infrastructure Technology [2022] No.14”document spiral anchor application as a recommended application of technology, requirements for the application of engineering as far as possible, since then, spiral Anchor Foundation is widely used in tower foundation of transmission line engineering. Using desert, Gobi, desert and abandoned mines to build photovoltaic power plants has become the“14th five-year plan” new energy development priority, supporting the rapid development … Read More

A Study of Stock Market Volatility Prediction Based on Traditional Regression and Intelligent Algorithms

Ruijie Zong, Shen Xin

pp.12-19 DOI: 10.62051/79taks94

Abstract: China's stock market has been turbulent since the reform and opening up, often with the risk of plummeting, and in recent years it has been even more volatile, while the national level's concern for stock market stability is increasing day by day, and research on the stability of China's stock market is imminent. In this paper, on the basis of previous research and traditional macro fundamental analysis, firstly, we use LASSO regression analysis to initially determine the influence indicators … Read More

Research on the Impact of Fintech on Traditional Accounting Industry and Transformation Strategies

Xueying Bai

pp.20-26 DOI: 10.62051/jcchkj80

Abstract: Financial technology (FinTech) has developed rapidly in recent years, profoundly affecting the operation mode and business processes of the traditional accounting industry. This paper discusses the major impacts of FinTech on the traditional accounting industry, including the changes in accounting processes due to technological innovations, the application of data analytics and automation, and the security and privacy issues faced. As FinTech continues to advance, the traditional accounting … Read More

The application of artificial intelligence in economic decision-making and its impact on the labor market

Chenshuo Liu

pp.27-32 DOI: 10.62051/xyjvyv62

Abstract: While prospering the economy, artificial intelligence also widely affects the labor market. The exponential growth of production automation poses new challenges to work forms and work demands. Under the social background of the gradual decline of demographic dividend and the gradual decline of personal dividend, the competition for talents and labor among cities has gradually become the focus of Jiaocheng in the new era. Spatial mobility of labor force has become an important topic of regional … Read More

Analysis of Tianjin real estate market: multiple linear regression prediction method

Juntai Yi

pp.33-37 DOI: 10.62051/a4tma782

Abstract: In this paper, the price prediction of Tianjin real estate market is studied, and the key factors affecting housing prices are systematically analyzed by using the method of multiple linear regression prediction. The research data comes from the real estate transaction data of Tianjin from 2018 to 2022, covering independent variable information such as housing area, housing age, geographical location and supporting facilities. By constructing multiple linear regression model, it is found that … Read More

Intelligent Supply Chain Demand Forecasting and Inventory Management Strategies

Shijie Luo

pp.38-44 DOI: 10.62051/ejb42e55

Abstract: With the acceleration of globalization and the increasingly fierce competition in the market, demand forecasting and inventory management in supply chain management have become particularly important. Traditional supply chain management methods are difficult to cope with the complex and changing market demand, resulting in the frequent occurrence of inaccurate forecasts, excessive or insufficient inventory, and other problems. This paper aims to explore the application of intelligent technology … Read More

The Effect of Land Property Rights on China’s Rural-Urban Migration

Yuankai Gu

pp.45-50 DOI: 10.62051/deg39q48

Abstract: China’s rural land system, a fundamental economic system essential for rural construction, agricultural development, and farmers' income in China, is currently being reformed through the Three Rights Division (TRD) mechanism to promote transformation of land management and improve the security of land contract rights. This paper examines the effects of rural land systems in China on migration, considering market mechanisms, such as land rentals, and government mechanisms, such as land … Read More

Changes and Challenges of Financial Technology (FinTech) for the Banking Industry

Ruofei Wu

pp.51-58 DOI: 10.62051/3mbwk295

Abstract: With the rapid development of financial technology (FinTech), the traditional banking industry is facing unprecedented changes and challenges. This paper firstly discusses the definition, development history and key technologies of FinTech, and analyses its impact on the banking industry, including innovations in the areas of payment, lending and investment. At the same time, FinTech also brings challenges in various aspects such as regulation, security and privacy, competitive pressure and … Read More

Data-driven precision marketing strategy and its effect measurement

Shengyang Hong

pp.59-64 DOI: 10.62051/d63mm017

Abstract: In today's rapidly developing digital age, data-driven precision marketing strategies have become a powerful tool for enterprises to stand out and gain key competitive advantages in fierce market competition. The beginning of this article elaborates in detail on the significant importance of data-driven precision marketing. In the current era of information explosion, through comprehensive collection, in-depth analysis, and deep mining of massive data, enterprises can gain a comprehensive and … Read More

A Preliminary Study on the Impact of Digital Transformation on Enterprise Competitive Advantage

Yifei Xie, Zhenggang Song

pp.65-78 DOI: 10.62051/zcjc6x82

Abstract: With the rapid development of digital technologies such as big data and cloud computing, more and more enterprises are participating in the wave of digital transformation. Although many scholars have explored the impact of digital transformation on corporate performance, the improvement of performance does not mean that enterprises can gain a dominant position in market competition, and the relationship between digitization and corporate performance is complicated, and the relationship between … Read More

Study on the Impact of ESG Disclosure Quality on Corporate Value

Jie Yang

pp.79-85 DOI: 10.62051/e1cqab70

Abstract: This study examines the impact of ESG disclosure quality on firm value. This paper delves into the definition and assessment methods of ESG disclosure quality, as well as the mechanism of its impact on corporate value. It is found that high-quality ESG disclosure can have a positive impact on corporate value by reducing information asymmetry, enhancing corporate reputation, optimising risk management and promoting sustainable development. However, the assessment of ESG disclosure quality still … Read More

The Impact of Changing Consumer Behaviour on Market Analysis Techniques

Xiang Yue

pp.86-93 DOI: 10.62051/abnmg586

Abstract: This thesis explores the impact of changing consumer behaviour on market analysis techniques and analyses the role of technological advances, socio-cultural changes and economic factors in driving the evolution of market analysis tools and methods. With the development of big data, artificial intelligence and machine learning technologies, market analysis has become more accurate and efficient. The widespread use of social media and online behavioural analytics has driven personalisation and … Read More

A Review of Research on Employee Incentive Mechanisms and Firm Performance from the Perspective of Behavioral Economics

Siyu Jin

pp.94-102 DOI: 10.62051/qf9abt26

Abstract: This paper reviews the relationship between employee incentives and corporate performance from the perspective of behavioral economics. As the limitations of traditional material incentive theory gradually emerge, behavioral economics provides new theoretical support for the optimization of incentive mechanisms. This paper first explores the core concepts of behavioral economics, including loss aversion, intrinsic motivation, framing effects and social norms, and compares them with traditional … Read More

Statistical study on the impact of psychological bias on business decision-making

Ruifan Wang

pp.103-110 DOI: 10.62051/n41hsx09

Abstract: In today's highly competitive business environment, it is particularly important to understand and optimize the decision-making process. Psychology, especially, cognitive bias theory, provides important perspectives on its application in business decision making. This study focuses on how psychological biases in business decision making affect decision efficiency and enterprise outcomes. Through quantitative analysis of the decision examples and results of many enterprises, this paper reveals … Read More

Dilemma of and China’s Response to the Application of the Rules on Investors’ Reasonable Expectations from the Perspective of International Investment Arbitration

Guangzhao Xu

pp.111-118 DOI: 10.62051/91kvn202

Abstract: The rule on investors’ reasonable expectation aims to protect the rights and interests of foreign investors, which is often cited by arbitral tribunals in the practice of international investment arbitration in recent years. It can be divided into different categories according to its different bases. However, there are many problems in the application of this principle in the practice of international investment arbitration. Based on its significance in protecting the legitimate rights and … Read More

Study on the catch-up process of latecomers from the perspective of management learning-- Based on the case study of SF Express

Haohan Xu

pp.119-131 DOI: 10.62051/bf57az14

Abstract: Taking SF Express as a case, this paper focuses on the problems of management constraints faced by latecomers by constructing theoretical models and using the three-step coding method of grounded theory, and explores the process of catch-up of China's latecomers from the perspective of management learning. The research finds that, first, late-developing enterprises in the start-up stage face multiple challenges in their development process, including the shortage of resources and capital in the … Read More

Johnson & Johnson's financial health status assessment: based on the comprehensive financial statement analysis

Xiaowei Lin

pp.132-152 DOI: 10.62051/j2hnc996

Abstract: With the development of society and the improvement of people's living standards, a healthy life has been paid more and more attention. However, some insurmountable viruses are like obstacles to the road, threatening people's health. How to deal with these viruses and how to ensure human health and safety have become an urgent problem to be solved. Founded in 1886, Johnson & Johnson Company, as a well-known enterprise with a history of one hundred years, firmly believes that its core values come … Read More

Analysis of Marketing Strategy of Livehouse Bars

Zhenran Li

pp.153-164 DOI: 10.62051/27gr8z76

Abstract: With the popularity of music culture around the world, Livehouse bars have gained wide attention and are rapidly developing in domestic and foreign markets. By analyzing the target market positioning, SWOT analysis, and marketing strategy of Chinese Livehouse bars, this paper puts forward the existing problems and causes in the experience marketing of Chinese Livehouse bars and puts forward optimization suggestions. Read More

Study on Supply-Demand Dynamics and Prospects of Maize and Soybean in China

Shengwei Wang, Yu Wang, Tianlong Wu, Ganqiong Li, Yongen Zhang, Wen Yu

pp.165-177 DOI: 10.62051/bhwxjt07

Abstract: Maize and soybean are important grain and oil crops in China. Being the first grain crop in China, maize is important feed and raw materials for industrial uses, while soybean constitutes the major raw materials for animal protein feed. Hence, both are essential and strategic agricultural products related to people’s livelihood worldwide. This paper mainly analyzed the changes in production, consumption, trade and price of maize and soybean in China, and applied the CAMES model to predict the … Read More

An empirical analysis on the price discovery function of iron ore futures market in China

Fangqun Zhang, Yangfu Li

pp.178-182 DOI: 10.62051/1z34e335

Abstract: The role of the iron ore futures market in price discovery is crucial when studying the future trend of China's iron ore market. To promote the healthy and sustainable development of China's iron ore futures market, this study collected data on the closing prices of the main chain of iron ore and China's iron ore spot price index from December 2019 to December 2023 in the Dalian Commodity Futures Exchange. This paper aims to empirically analyze research methods and explore the mechanism behind … Read More

Multi-dimensional influence of financial innovation on social and economic development

Juntao Huang

pp.183-189 DOI: 10.62051/8kzhr494

Abstract: As the core driving force of the development of modern financial system, financial innovation is profoundly changing the face of the financial industry by introducing new technologies, new services, new products and new models, and has a multi-dimensional and deep-seated impact on social and economic development. The purpose of this paper is to comprehensively explore the role of financial innovation in promoting economic growth, optimizing resource allocation, stimulating market vitality, … Read More

Research on the Social Mobilization Mechanism for Improving Emergency Response Capability in Unforeseen Events

Wenya Wu, Ziyang Fan, Yan Wang

pp.190-195 DOI: 10.62051/bygks636

Abstract: This paper investigates the social mobilization mechanism in emergency response through the integration of emergency management and social mobilization theories with various scientific analysis methods. The aim is to explore the importance and development prospects of a reasonable and scientific social mobilization mechanism for enhancing emergency response capabilities in sudden events and to seek practical and valuable improvement measures to enhance the effectiveness of emergency management … Read More

Research on the practice of enhancing the regularization management of government full-time fire brigade

Wenya Wu, Yixing Liu, Minghou Chen

pp.196-201 DOI: 10.62051/p9epgz93

Abstract: With the development of the social economy, the demand for fire safety among the people is increasing, and the problem of insufficient fire protection forces is becoming increasingly prominent. Therefore, developing a dedicated government fire brigade has become an effective way to solve this problem. This article aims to explore practical methods for improving the standardized management and professional construction of the government's full-time fire brigade. This article first analyzes the … Read More

Hedge Fund Activism on Dual Edges: A Comprehensive Study

Chenqing Zhang, Siqi Li

pp.202-209 DOI: 10.62051/64jwqe68

Abstract: This comprehensive study explores hedge fund activism (HFA), its impact on corporate governance, and shareholder value. It outlines the operational mechanisms of HFA, including target selection, share acquisition, influence exertion, and pushing for change. The study also delves into HFA's aggressive investment strategies, contrasting them with traditional funds. It examines HFA's positive impacts, such as improved corporate governance and shareholder value, and negative consequences, like … Read More

Marketing Strategies of Fashion Brands in the New Media Era

Wanyi Zhong

pp.210-215 DOI: 10.62051/789x8157

Abstract: In today's development context, the issues that arise in the process of corporate brand marketing are no longer limited to product problems but have expanded to communication problems. With the advent of the new media era, the way people obtain information has changed significantly, accelerating the innovation of Chinese enterprises in brand marketing. The widespread use of the internet and the increasing number of internet users have accelerated the rapid development of new media, while also … Read More