Analysis of Business Operation Model and Marketing Strategy of Online Music Platform: A Case Study Based on NetEase Cloud Music

Yujie Wu

pp.1-6 DOI: 10.62051/d5bbt864

Abstract: With the rapid development of the Internet, the competition among online music platforms has become more and more intense. With its unique business model, operation strategy and marketing methods, NetEase Cloud Music has occupied a place among many music platforms. Through literature review and case study, this paper discusses how NetEase Cloud Music develops its product positioning and operation strategy by meeting users' needs, and how its profit model promotes the sustainable development of … Read More

Analysis of Innovative Business Models in the Framework of Online Live Streaming: A Case Study Based on "EastBuy"

Boxin Ding

pp.7-13 DOI: 10.62051/1srbwp03

Abstract: The study of the "EastBuy" live streaming model focuses on its innovations and the root causes of its lasting appeal and influence. The study concludes that the rapid development and popularity of the "EastBuy" live broadcast is not accidental, but the result of a combination of strategies, such as talent building, user-centeredness, and the establishment of emotional connections. The core of the "EastBuy" live carry mode lies in the strong correlation established between the brand and the user, … Read More

Analysis of Factors Affecting User Acceptance and Continuous Use Intention: Take the Financial Service Function of Grab Super App as an Example

Yutang Gao

pp.14-21 DOI: 10.62051/v5146x77

Abstract: This study aims to explore the key factors that influence users' acceptance of financial services features in Grab's super app and their intention to continue using them. Through an in-depth analysis of Grab's business model, branded services strategy and its differentiation strategy for financial services, this paper reveals the multiple factors that drive user acceptance and continued use of Grab's financial services. Research shows that Grab's one-stop service model greatly facilitates users, … Read More

Research on Enterprise Development Issues and Future Response Strategies of Cross border E-commerce Platforms Based on SWOT Analysis Method: Taking eBay as an Example

Miao Wang

pp.22-29 DOI: 10.62051/b1g48467

Abstract: With the rapid development of Internet technology, e-commerce platforms have been widely used worldwide. As a world-famous online auction and shopping platform, eBay once occupied a very high market share as the originator of e-commerce and is one of the largest consumer Internet and online service companies in the world by market value. Now facing an increasingly complex and changing market environment, eBay's competitiveness and market share have been continuously declining in recent years, … Read More

Research on the Innovation Strategy of Ctrip Based on the Application of AI

Ziyan Zhou

pp.30-37 DOI: 10.62051/3jxv7n32

Abstract: With the rapid development of AI technology, Ctrip, China's leading online travel service provider, is innovating its business model through AI technology to enhance user experience and market competitiveness. The purpose of this paper is to explore how Ctrip uses AI technology to achieve innovation in three key areas, namely, creating an intelligent travel assistant (Ctrip Ask), a reliable answer bank for the travel industry (Content List), and a sustainable development model for the travel … Read More

Analysis of Meituan's Competitive Strategy in the Hotel and Travel Service Market Based on Porter's Five Forces Model

Chan Zhou

pp.38-44 DOI: 10.62051/wzb4b150

Abstract: As digital transformation accelerates, Online travel services have become the mainstream way for modern consumers to choose travel products and services. China's online travel services market is expanding rapidly, as China's leading online service platform, Meituan's hotel and travel service sector has performed outstandingly in the industry, but at the same time it faces fierce market competition and rapidly changing consumer demands. Therefore, this study uses Porter's Five Forces Model … Read More

Research on Development Problems and Transformation Strategies of Platform-type Internet Enterprises Based on Porter's Five Forces and SWOT Model: A Case Study of 58. Com Human Resource Service Business Module

Xinyuan Xu, Yihan Zhang, Ziyang Zhou

pp.45-51 DOI: 10.62051/r56axd10

Abstract: The platform Internet enterprises represented by 58. Com have occupied a large market share due to their early entry into the market. In the face of the rise of mobile Internet and the rise of many emerging industries, some enterprises are faced with problems such as uneven information quality, single profit model, and difficult to guarantee user privacy. They no longer have comparative advantages when competing for market share, and gradually lag behind the development of The Times. This paper … Read More

A Study of Influencing Factors on Consumer Purchase Decisions in DOU YIN Live Streaming with Goods

Yan Liu

pp.52-59 DOI: 10.62051/jraky176

Abstract: Driven by the wave of digitalisation, e-commerce is undergoing unprecedented changes. the official launch of Jitterbug in September 2016 not only marked the arrival of the short video era, but also an important milestone in the transformation of e-commerce to social e-commerce. Thanks to its unique algorithm and user stickiness, DOU YIN has risen to become a leader in China's short video industry in just a few years. The innovative journey of the platform business model built behind it provides … Read More

Analysis of Operation and Marketing Strategies of Head Accounts on Social Platforms: a Case Study Based on RED Beauty Bloggers Under the ‘Grass-raising’ Recommend Model

Yufan Zhao

pp.60-67 DOI: 10.62051/wdmk9k23

Abstract: With the rapid development of online social media platforms, Social media platforms have become a powerful tool for brands to connect with consumers and promote their products, RED is one of the online social platforms that have sprung up with the development. RED has emerged as a model of product sharing and recommendation through 'planting and pulling weeds'. The purpose of this study is to analyze the operation and marketing strategies of beauty bloggers on RED under the mode of … Read More

Analysis of New Marketing Initiatives on E-Commerce Platforms: A Case Study Based on Pinduoduo's "10 Billion Subsidies"

Ruobing Li, Xueting Wang, Shihong Wu

pp.68-73 DOI: 10.62051/wpj74g52

Abstract: In recent years, with the rapid development of Internet technology, the arrival of the e-commerce era has become an inevitable trend, more and more e-commerce platforms active in people's eyes, not only Taobao, 1688 and other veteran e-commerce platforms, but also with the Pinduoduo, Jitterbug and other emerging e-commerce forces are also gradually on the rise, which also makes the e-commerce industry, the market competition is intensifying, and in such a background, Pinduoduo in order to give … Read More

The Application of AI Technology in China's Douyin Live Commerce and Its E-commerce Strategy in a Cross-cultural Context - An Australian Example

Shan Xue

pp.74-81 DOI: 10.62051/k9s4ny04

Abstract: This paper explores the future business strategies of cross-border e-commerce companies from China using AI technology to apply the live commerce practice based on the TikTok platform in the Australian market. Throughout the literature review, this paper lists the existing studies about the factors influencing consumers' preference for live commerce and the application of AI technology. Based on the Chinese market, these studies' results provide a transferable experience for the Australian … Read More

Innovative Negotiation Strategies for Achieving Win-Win Outcomes

Haiming Zhang

pp.82-87 DOI: 10.62051/963y1d61

Abstract: Negotiation is a communication process between two or more organizations or individuals, in which they discuss, negotiate, and strive to reach a consensus or agreement. The purpose of this process is diverse, including establishing connections, resolving common issues, handling conflicts and disputes, and improving relationships between each other. At the same time, this is also a process of meeting the needs of all parties. With the continuous advancement of globalization, communication between … Read More

Analysis of Current User Stickiness Marketing Strategies and Future Enhancement Means of Online Game Companies: A Case Study Based on miHoYo

Jinqiang Zhou

pp.88-94 DOI: 10.62051/daq57h93

Abstract: With the growing influence of miHoYo's game products such as Original God at home and abroad, more and more people know miHoYo through the company's high-quality handheld games. miHoYo holds more than half of the market share in China and has a large number of loyal players. However, as the game content is updated, there is no lack of old players giving up and quitting, how to retain these players for a long time and attract new players to play their own games has become the most important … Read More

Innovation Driven and International Cooperation Strategies of High-Tech Enterprises in the Era of Globalization

Yanbo Ning

pp.95-101 DOI: 10.62051/jfm80011

Abstract: High-tech businesses are under increasing pressure to develop and collaborate globally in order to remain competitive in an era characterized by rapid globalization. This study looks at tactics that are driven by innovation and how important it is for high-tech companies to collaborate internationally. The study looks at how innovation functions as a primary competitive strategy and how international cooperation improves innovation capabilities and market competitiveness. It does this by using … Read More

Evaluating the Effectiveness of Social Recommender Systems on Consumer Satisfaction and Purchase Intentions

Yanjun Chen

pp.102-108 DOI: 10.62051/xtf32x43

Abstract: With the widespread adoption of social media platforms, consumers increasingly rely on recommendations from social networks. Simultaneously, mutual recommendations among family and friends also play a significant role in purchase decisions. Social recommendation systems analyze users' social networks, behavioral data, and interest preferences to recommend personalized products or services. This method enhances the accuracy and relevance of recommendations, increases users' trust and … Read More

Transformation and Development Trend of Enterprise Digital Marketing Driven by AR Technology

Zitong Pang

pp.109-115 DOI: 10.62051/k1sph713

Abstract: Augmented reality (AR) is a technology that overlays virtual information onto the real-world environment in order to enhance users' perception and experience of the physical world. With advancement of technology, AR technology is gradually permeating into all domains of enterprise digital marketing, triggering a profound transformation. Enterprises have explored the application potential of AR technology in marketing, product display, customer service, and other fields, aiming to achieve the … Read More

Analysis of the Internet Marketing Strategy of Electronic Games --- Taking Hongkai: Star Rail as an Example

Yichen Li

pp.116-121 DOI: 10.62051/fs3mvj28

Abstract: With the popularization and rapid development of the Internet, the electronic game market has shown a booming trend worldwide. At the same time, online marketing has become a marketing tool that cannot be ignored. As a new game released in 2023, Hongkai: Star Rail has gained a wide market in the world with its excellent game quality based on the flexible use of online marketing. Taking Hongkai: Star Rail as an example, this paper deeply explores the current situation of online marketing in the … Read More

How Digital Marketing Empowers the Operation and Development of Physical Stores

Zhongyi Yu

pp.122-127 DOI: 10.62051/123aga51

Abstract: This study focuses on the strategy implementation and challenges faced by physical retailers during their digital transformation. By analyzing the digital marketing strategies of well-known companies such as Starbucks, Aroma Home, and Uniqlo, the research provides reference models for other physical retail enterprises undergoing transformation. Utilizing a case study approach, it delves into the specific applications of digital marketing tools and technologies. The results indicate that … Read More

The Impact of Social Media Marketing on Luxury Purchase Intention: Consumer Survey in China

Jiaqi Ye

pp.128-135 DOI: 10.62051/33m97s04

Abstract: The main objective of this very detailed and in-depth study is to explore how social media marketing strategies significantly influence consumers' willingness and propensity to purchase these expensive luxury goods. This very important and systematic study was conducted in China, using a scientific research methodology based on rigorous quantitative methods, with reliable data collected through a well-designed, nuanced and comprehensive online questionnaire. The study used a variety of … Read More

Marketing Strategy Analysis Based on the 4P Theory: A Case Study of Sephora

Yingran Zhou

pp.136-140 DOI: 10.62051/y3dh7410

Abstract: Sephora is an old brand, it has been known to the public since its opening, its products sell well, and decades later it is still popular around the world, and its sales have been rising, thanks to its unique 4P marketing strategy. Sephora's marketing strategy has achieved great success, and this paper will analyze their strategy by the way of literature analysis. Sephora, as a giant in the beauty industry, owns many brands and has many customers, which can be attributed to their marketing … Read More

Used Car Market in the USA---The Existing Problems and Solutions

Yiwei Wu

pp.141-147 DOI: 10.62051/ngkh4w68

Abstract: The used car market in the USA is a huge and stable market while some problems still exist in. This essay aims to find out these problems and provide sellers, buyers and government possible solutions to solve the problems. This essay analyses the behavior of the seller and the buyer in some cases and discovers the strategies used by them. By conducting social surveys and learning from previous essays, the author finally reaches a conclusion of the strategies for both sides in a negotiation. The … Read More

AI-Powered Negotiations: Opportunities, Challenges, and the Future of Business Strategy

Hanjie Li

pp.148-154 DOI: 10.62051/dg1trh68

Abstract: Business negotiations are integral to various aspects of enterprise operations, from recruitment and resource allocation to procurement and international business collaborations. Despite their critical importance, negotiations often remain cumbersome, complex, and time-consuming, with outcomes heavily influenced by the negotiator's skills and external factors, frequently failing to maximize benefits or achieve desired goals. The rapid advancement of artificial intelligence (AI) technologies, … Read More

The Impact of International Trade and Globalization on Economic Growth, Employment, and Income Distribution

Zhandong Xu

pp.155-162 DOI: 10.62051/jx2eaa26

Abstract: This essay delves into the profound impact that globalization and international trade have on economic growth, employment, and income distribution. By examining the case of DJI, a prominent Chinese company that has achieved significant success on the international stage, we gain insights into how local firms can expand their influence beyond domestic markets. DJI's rise as a global leader in the drone industry not only showcases its innovative capabilities but also serves as a catalyst for other … Read More

The Integration of Blockchain Technology in the Digital Economy: Ensuring Security and Transparency in Digital Transactions

Charles Dong

pp.163-168 DOI: 10.62051/wjr0qs22

Abstract: This paper delves into the integration of blockchain technology within the digital economy, emphasizing its transformative potential to significantly enhance security and transparency in digital transactions. The digital economy, characterized by the rapid growth of online markets, digital banking, and e-commerce, has fundamentally altered how businesses operate and how consumers engage with products and services. However, this rapid digitization has also introduced a range of challenges, … Read More

Navigating the Corporate Interview Negotiation: Strategies and Insights

Junsheng Zhang

pp.169-173 DOI: 10.62051/ryxbnn26

Abstract: This study investigates the critical role of effective negotiation in job interviews and presents tactics to refine interviewees' negotiation capabilities. The research underscores that negotiation extends beyond obtaining a job position; it is instrumental in molding one's professional trajectory and financial destiny. The paper advocates for comprehensive preparation, encompassing insights into industry norms and corporate financial, to bolster interviewees' negotiation leverage. It also … Read More

Comprehensive Financial and Strategic Assessment of Sainsbury’s within a Competitive Retail Landscape

Shimeng Duan

pp.174-180 DOI: 10.62051/d14vvq32

Abstract: Sainsbury has performed well in brand building and customer loyalty as a retail company with a history of more than 150 years. However, the company has faced many challenges due to the changing economic environment in recent years. Therefore, in response to these problems, this study deeply analyzes Sainsbury’s market performance and financial status, aiming to identify the challenges and opportunities currently encountered by the company and provide feasible suggestions for the company’s future … Read More

Analysis of Block’s Merchant Credit Assessment Model

Junyu Chen

pp.181-188 DOI: 10.62051/sk87w978

Abstract: This study examines the merchant credit assessment model of Square Capital, a Block subsidiary, representing an innovative approach to small business financing in the fintech sector. Traditional credit assessment methods often fail to effectively serve small businesses due to information asymmetry and lack of collateral. Square Capital utilises real-time transaction data and advanced machine learning algorithms to provide more accessible and efficient financing solutions. The research … Read More

The Rise of China National Medicines: Strategy and Financial Analysis of Medical industry

Yueru Wang, Jie Yin

pp.189-196 DOI: 10.62051/nnnpj926

Abstract: China’s ageing population is becoming increasingly severe, so the demand for social medical and health services is growing. This also means that the demand for pharmaceutical consumption is promoting the market expansion of pharmaceutical circulation. This phenomenon has also promoted the continuous development of China’s pharmaceutical circulation industry. China National Medicines is one of the largest and most comprehensive pharmaceutical and health industry groups in China and has made great … Read More

Evaluating Stock Performance: Insights from CAPM and Fama-French Models

Zhongqian Wang

pp.197-201 DOI: 10.62051/qtvssh60

Abstract: This study compares the Capital Asset Pricing Model (CAPM) and the Fama-French three-factor model (FF3) in predicting stock returns. The study uses historical data from three comparable companies in the technology field to analyze the strengths and limitations of the two models in real-world Settings. In total, this study consisted of 750 experiments. The technology sector was chosen because its dynamic nature and significant impact on financial markets made it an ideal candidate for this type … Read More

Investment Analysis of Ferrari S.p.A

Shihao Zhou

pp.202-211 DOI: 10.62051/r8d2tt36

Abstract: This research paper provides a comprehensive investment analysis of Ferrari S.p.A., a renowned Italian luxury sports car manufacturer. The study employs a detailed SWOT analysis to evaluate Ferrari’s strengths, weaknesses, opportunities, and threats, alongside a Porter’s Five Forces analysis to assess the competitive forces within the automotive industry. Additionally, the paper examines Ferrari’s financial health by analyzing historical data, financial statements, and key financial ratios. The … Read More

Comparative Analysis of Tesla and Ford: Investment Recommendations Based on the 7Ps Marketing Portfolio and Porter's Five Forces Model

Tong Su

pp.212-219 DOI: 10.62051/f5tc1w57

Abstract: Investors increasingly focus on identifying favourable investment opportunities in the rapidly developing automotive industry. This study aims to analyse Tesla and Ford comprehensively, focusing on their financial performance, strategic positioning, and product strategies. This study evaluated the investment potential of these two significant companies using financial ratio analysis, Porter's Five Forces Analysis, and the 7Ps framework. The analysis results show that although Tesla has … Read More

Empirical Analysis of the Portfolio Theory

Rui Yang

pp.220-225 DOI: 10.62051/p9jr5746

Abstract: As financial markets expand rapidly, investors face complex challenges while pursuing high returns. Therefore, it is necessary for investors to have knowledge of investment theory so that they can take a more rational approach to the actual investment process and decision-making. Portfolio theory, proposed by Markowitz, emphasizes the reduction of risk through diversified investment and becomes the basis of modern financial theory. This paper introduces the basic principles and assumptions of … Read More

Future of Apple: Business and Financial Analysis

Xiang Meng

pp.226-232 DOI: 10.62051/0nmk2828

Abstract: The technology industry has profoundly impacted the global economy by driving economic growth, creating employment opportunities, and promoting globalization. This article provides a strategic and financial analysis of Apple Inc., focusing on its market position, competitive advantage, and financial condition. Through a detailed SWOT analysis, this study emphasizes Apple’s strengths, including a strong brand image and continuous innovation, while pointing out its weaknesses, such as excessively … Read More

The Impact of Internet Platforms on the Catering Industry

Bowei Li

pp.233-237 DOI: 10.62051/g63s8h35

Abstract: This paper aims to discuss the effects of Internet platforms on the catering business, particularly on food delivery services and online reviewing and booking platforms like Dianping and Meituan. In the light of the strategy and finance, this paper scrutinises these platforms to understand how they have transformed the restaurant sector, altered customer habits and affected the market. The paper aims at identifying and explaining the different roles that have been introduced in the market by … Read More

Research on The Relationship Between Executive Compensation, ESG Performance and Firm Performance Based on Mediating Effect

Jiahui Chen

pp.238-247 DOI: 10.62051/e55fv384

Abstract: With the rapid development of social economy, more and more enterprises have begun to pay attention to corporate environment, social responsibility and corporate governance (ESG), but there are still different views in the academic community on the question of whether the improvement of ESG performance can lead to the improvement of performance level, and whether the implementation of compensation incentives for executives can have an impact on the relationship between ESG performance and … Read More

The Sales Model and Brand Building of Lululemon: Key Factors in Market Success

Ziyao Xu, Xuening Ye, Vicky Zhang

pp.248-253 DOI: 10.62051/axr1tp51

Abstract: Lululemon, a Canadian brand specializing in yoga apparel, has distinguished itself in the fiercely competitive sportswear market with its unique marketing strategies. This paper provides a comprehensive analysis of Lululemon's current development status from multiple perspectives, including market performance, product innovation, customer demographics, and competitive landscape. The study reveals that Lululemon has built a strong brand influence through precise brand positioning and innovative … Read More

Research on Financial Statement Analysis and Operational Issues of Gree Electric: Evidence on the Audit Perspective

Meng Shi

pp.254-263 DOI: 10.62051/hj396e96

Abstract: This paper examines Gree Electric Appliances through financial statement analysis from an enterprise strategy perspective, offering a comprehensive review of the company’s financial health and operational issues. Despite a stable overall financial position, Gree Electric faced a slight decline in net profit in 2023, suggesting underlying market challenges. The analysis highlights significant operational problems, including weak profitability, inadequate supply chain management, and elevated … Read More

Analyzing Animal Welfare Policies in Sustainable Strategies of the Luxury Industry

Ran Gong

pp.264-271 DOI: 10.62051/rnmk7395

Abstract: With the rapid development of the global economy and the significant improvement in people's quality of life, society has higher and higher expectations for enterprises' sustainable development performance. The current research on sustainable development strategies in the luxury industry is extensive, but rarely incorporates animal welfare policies. This paper aims to address this research gap by using Hermès as an example. It explores the company's animal welfare strategies implemented under … Read More

Analyzing the Influence Factors on Brand Image

Zixi Wang

pp.272-277 DOI: 10.62051/tdqr1f46

Abstract: In the context of the "socialite" rebranding initiative, MIU MIU has successfully experienced a renewed sense of vitality. The purpose of this study was to explore what factors led to the concept of rebranding and why this action can be successful for MIU. This paper uses social identity theory, brand association theory, and brand positioning theory to carry out relevant analysis. The final analysis of brand re-shaping due to changes in consumer groups, widespread social media communication, and … Read More

Analysis on the Development of Fashion Brands under the Concept of Sustainable Fashion

Qingxi Yu

pp.278-283 DOI: 10.62051/nhzj0519

Abstract: In recent years, with the growth of the fashion industry's pollution index, some brands have focused on sustainable development. To solve the problems brought by the fashion industry, this paper uses Stella McCartney as a case study, analyzes the effectiveness of sustainable development from three perspectives, and makes suggestions. The first aspect is environmental protection. Stella McCartney is cruelty-free, develops innovative materials, and promotes the sustainable development of the … Read More

Analyzing the Potential Benefits of Brand Ambassador Marketing

Feitong Chen

pp.284-290 DOI: 10.62051/gfjmr881

Abstract: Prada's lackluster performance in the Chinese market in recent years can be attributed to its marketing plan errors. Prada launched a new collaboration with the Chinese Women's Football Team on July 10, 2023. The objective of this study was to examine the impact of the recent collaboration on Prada's business growth in the Chinese market. This study employed data from Chinese consumers, financial reports from the Prada Group, and relevant studies to clarify this subject and ultimately reach a … Read More

Luxury Brand Marketing Strategy - Taking Chanel as An Example

Yujie Zhang

pp.291-296 DOI: 10.62051/y0d7jw71

Abstract: With the end of the epidemic, people's consumption patterns and habits have changed a lot. Against this background, Chanel's sales increased in 2023. There are many studies on Chanel's marketing strategy. However, there are few studies on the reasons behind Chanel's sales growth. The purpose of this article is to investigate the reasons for Chanel's increased sales in 2023 from a marketing strategy perspective. This article utilizes brand extension theory, integrated marketing communication … Read More

Research on the Impact of Digital Finance Development on Commercial Credit Financing Between Enterprises

Zhuoran Zhao

pp.297-303 DOI: 10.62051/ve877s14

Abstract: Digital finance has effectively solved the financial exclusion dilemma and eased the financing constraints of enterprises, but its impact on business-to-business commercial credit financing remains to be tested. Taking China’s A-share non-financial listed companies from 2011 to 2019 as the research object, we empirically test the impact of digital finance development on inter-firm commercial credit financing. The results show that the development of digital finance inhibits inter-firm commercial … Read More

Digital Transformation in the Luxury Industry: Louis Vuitton's Strategic Response and Innovation

Anqi Zheng

pp.304-310 DOI: 10.62051/ey1knp65

Abstract: The study seeks to examine the ways in which luxury businesses, including Louis Vuitton, enhanced their marketing methods in response to the difficulties posed by the pandemic. This paper aims to analyze the influence of these techniques on brand recognition, consumer involvement, and sales effectiveness across several stages of the epidemic. During these time periods, this paper also witnesses the transition from traditional in-person shopping to online shopping, as well as the use of advanced … Read More

Analyzing The Impact of Marketing Strategy of Dior on Brand Equity

Chenxi Li

pp.311-318 DOI: 10.62051/5cc9sz04

Abstract: This article, based on Dior's media and marketing performance during the Paris Olympic Games, describes its marketing techniques in several scenarios. It investigates and explains techniques for improving Dior's long-term brand image and value, allowing it to preserve its position as a fashion industry leader using brand cognition and circle marketing theories. This research sought to analyze the reasons for Dior's brief increase in brand image at the conclusion of the Olympic Games and proposed … Read More

Analyzing The Strategies on The Success of Hermes Sales

Jiayi Shen

pp.319-323 DOI: 10.62051/03k37f61

Abstract: The purpose of the study was to explore why Hermes has the highest sales in the Asia-Pacific region. Using Hermès's sales in Asia Pacific in 2022 and 2023 as a case study, the next part of the analysis will conduct a literature review to delve into the brand's history in the region. An examination of the factors contributing to its success will follow. Finally, the analysis will conclude with recommendations for the current state of the brand and its operations in the Asia Pacific region. Three … Read More

Exploring the strategies and benefits of integrating fashion brands with tourism by analyzing the Valentino Pink PP campaign in Anaya

Jiaqi Yan

pp.324-331 DOI: 10.62051/db1dq083

Abstract: Using Valentino's “Pink PP” campaign in Anaya as a starting point, this study explores the strategies and benefits of integrating tourism and fashion brands. Through a comprehensive analysis of social media data, tourism statistics, and brand marketing reports, this study finds that brand linkage strategies can effectively increase brand awareness and destination attractiveness, social media communication and word-of-mouth effects play an important role in promoting brand development and tourism … Read More

Analyzing The Influence of Oriental Elements on Luxury Brands

Jiachun Chen

pp.332-339 DOI: 10.62051/dprv3y10

Abstract: With the development of globalization and the deepening of cultural integration, oriental elements occupy an increasingly important position in the world fashion and luxury goods industry. The purpose of this paper is to explore how oriental elements affect luxury brands. In this context, Chanel Coromandel’s high-end jewelry series shows the perfect integration of eastern and western aesthetics with the design of oriental elements, which has become a typical case of exploration. This paper uses … Read More

Digital Transformation of Cartier: Marketing Analysis and Strategic Recommendations

Nuohan Yu

pp.340-346 DOI: 10.62051/s11c7b60

Abstract: The rapid evolution of globalization and shifting market conditions has amplified the importance of innovation within the luxury sector, leading to diverse strategies for growth and development. This research specifically focuses on the digital transformation of Cartier, a renowned luxury jewelry brand, to assess its impact on the company's growth and success. By analyzing key factors such as market sales, market share, and consumer engagement, the study aims to evaluate how digital … Read More

The Effectiveness of ESG and Sustainability on Luxury Brand

Yongji Jin

pp.347-352 DOI: 10.62051/p79nwq57

Abstract: This study examines the impact of sustainability and environmental, social, and governance (ESG) concerns on luxury businesses, focusing specifically on Prada's recent pledge to the United Nations Global Compact (UNGC). With the increasing urgency of global environmental challenges, luxury firms are under mounting pressure to embrace sustainable practices. The analysis examines Prada's endeavors and their impact on the perception of the brand, customer loyalty, and financial results. The … Read More

Analysis on the optimization measures of the management mode of digital transformation company from the perspective of internal control

Jinlong Wu

pp.353-357 DOI: 10.62051/ks582387

Abstract: This paper conducts an analysis on the optimization measures for the management mode of digital transformation companies, specifically from the perspective of internal control. It delves into the challenges and opportunities faced by companies undergoing digital transformation and explores how internal control mechanisms can be leveraged to enhance the effectiveness and efficiency of these transformations. The study examines various aspects of internal control, including risk assessment, … Read More

Research on the Commercialization and Productive Protection of the Atlas Silk: A Case Study of Two Atlas Garment Factories

Yunqing Wu

pp.358-363 DOI: 10.62051/kgnfqz13

Abstract: In 2008, Atlas Silk was recorded as a National Intangible Cultural Heritage. However, although the government has multi-facetedly supported it, its commercialization still has many difficulties. Through field research and in-depth interviews with the inheritors in two Atlas silk garment factories, this paper will elaborate on the challenges of the commercialization of Atlas Silk and the dilemma of income for its inheritors. Enterprises study the market expansion results from industrial … Read More

In The Face of Disinflation, Policymakers Are Hesitant to Reduce Interest Rates: is This in Line With Economic Theory?

Shuquan Li

pp.364-367 DOI: 10.62051/yzm09g82

Abstract: This paper approaches the issue by first considering whether such reluctance to lower interest rates even in the face of disinflation is supported by standard economic theory. Expanding through Neo-Fisherianism and reflective equilibrium, this paper examines how counterproductive effects further interest rate cuts could be and whether scope exists for conventional monetary policies. Practical limitations are in line with Keynesian economics prescription on lower interest rates to boost demand. … Read More

The Practice and Effect of Multinational Enterprises' Media Strategy in Creative Cities: A Case Study of Hong Kong and Singapore

Qixuan Wang

pp.368-372 DOI: 10.62051/mf18v091

Abstract: With the accelerated development of globalization, creative cities have gradually become an important area for the strategic deployment of multinational enterprises. The purpose of this study is to explore the media strategies adopted by multinational enterprises in creative cities, such as Hong Kong and Singapore, and their practical effects. Through in-depth analysis of the two market environments, combined with qualitative and quantitative research methods, including in-depth interviews, … Read More

The more you drink, the younger you get -- Investigation and research report on liquor brand cognition and liquor youth

Jingyi Zhang

pp.373-385 DOI: 10.62051/221qeq33

Abstract: In recent years, with the development of China's economy and the recovery of residents' purchasing power, China's liquor industry is undergoing changes such as industrial capacity adjustment, the evolution of consumer groups, brand strategy innovation, and making efforts towards the direction of youth, innovation and high-end. However, in contrast, the current generation Z young people lack the willingness to consume liquor, and the purchase level is backward, so it is difficult for China's … Read More

Using Case Study to Analyze the Bilingual Brand Strategy of Barcelona Football Club

Ning Nie

pp.386-392 DOI: 10.62051/83jghy48

Abstract: Barcelona Football Club is facing the challenge of enhancing its brand influence as globalization deepens. To meet the cultural identity of local fans and the information needs of global fans, Barcelona Football Club has developed a bilingual brand strategy based on Spanish and Catalan. Therefore, the purpose of this study is to explore how Barcelona Football Club uses different brand strategies in a bilingual environment to enhance brand influence and fan loyalty. In the Case Description … Read More

Analyzing on The Impact of Celebrity Endorsements in Non-professional Fields on Brand Image

Shuye Wang

pp.393-399 DOI: 10.62051/mesvhy70

Abstract: Jia Ling, a renowned actress and director in China, showcased her pursuit of a healthy lifestyle over the course of a year during the preparation for the move “Yolo.” During the film’s promotional events, she frequently wore Lululemon’s clothing line. This summer, Lululemon officially announced Jia Ling as its brand ambassador. The study's goal was to investigate how celebrity endorsements in non-professional fields influence brand image reshaping. This research uses Jia Ling’s appointment as … Read More

A Marketing Perspective on Rebuilding Football’s Success

Haotian Yang

pp.400-405 DOI: 10.62051/errj7174

Abstract: In recent years, Beijing Guo’an Football Club (F.C.) has seen a significant deterioration in performance and fan involvement, indicative of a wider trend in Chinese football. During the money-driven era of soccer, Chinese football saw a significant influx of cash but ultimately faced financial strain and a decline in competitiveness, particularly during the COVID-19 epidemic. This study examines prospective solutions for Beijing Guo’an F.C. to tackle operational, management, and marketing … Read More

The Influence of Celebrity Effect on Commercial Brand Marketing - Taking Nike as An Example

Xuanzhi Wang

pp.406-411 DOI: 10.62051/aff5rd67

Abstract: Nowadays, consumers tend to rush for celebrity endorsement, today's more transparent information, celebrity endorsement has been a business opportunity for many companies to take advantage of, through which the brand's influence is rapidly expanding, casting a lot of successful win-win case between the enterprise and the star, a lot of brands will go through the star endorsement to enhance the influence and sales, the star can also be in the co-operation to obtain income as well as more business … Read More

Analyzing The Influential Factors of Sports Brands on Brand Equity

Zhixian Zhang

pp.412-421 DOI: 10.62051/zbqrwp21

Abstract: For many years, marketing evaluation hazed on brand equity, and there has been an increasing academic interest in measuring brand equity through specific brand experiences. In this area, the sports industry continues to play a growing role, with most major brands participating in sports event marketing activities, including Decathlon. This study aims to explore the use of sports event marketing by the Decathlon Group and explain the effectiveness of this strategy on its brand equity through case … Read More

The Role of Digital Marketing Strategy in Star Promotion - Taking Taylor as An Example

Xinyi Zeng

pp.422-427 DOI: 10.62051/h0kxh328

Abstract: With the continuous development of network communication technology, information dissemination, and consumption patterns are closely related to smartphones and network marketing, which leads to a shift in celebrity marketing strategies transmitting from traditional media to multi-channel digital marketing. This paper examines Taylor Swift's marketing strategies across different periods through a literature review, comparative analysis, and model evaluation. By comparing Taylor’s marketing … Read More

The Impact of The Star Effect and E-Marketing Strategy in Basketball Events -Taking NBA and CBA as Examples

Ce Zhang, Yixin Huang, Liyang Li

pp.428-434 DOI: 10.62051/ewcz4k04

Abstract: Under the trends of digitization and globalization, the marketing strategy for basketball events has undergone rapid changes. The application of network marketing in promoting and broadcasting basketball events has become increasingly prevalent. Through literature analysis, marketing model analysis, and case analysis, this study finds that network marketing significantly impacts tournament organization and the expansion of basketball's influence. Leveraging the star effect can help enhance … Read More

The Importance of Club Operation Development to The Development of Sports Events - Take Swimming Events as An Example

Weize Yan

pp.435-441 DOI: 10.62051/eg7f2v91

Abstract: Governments have attached great importance to sports development, with people increasingly paying attention to health management. Through literature review and marketing model analysis, this paper discusses the advantages and disadvantages of club operation of swimming events, and the influence of star effect on market promotion. The results show that club operation can effectively improve the market competitiveness of swimming events, and integrate resources to enhance the efficiency of athlete … Read More

Research on The Impact of Digital Inclusive Finance on County Economic Resilience in The Yangtze River Delta Region

Junhui Sheng

pp.442-447 DOI: 10.62051/wxt33e41

Abstract: This study investigates the varying impacts of digital inclusive finance's breadth, depth, and digitalization on county economic resilience using empirical analysis. The results highlight that digitalization significantly and positively influences economic resilience, underscoring the crucial role of digital technology in bolstering counties' risk resistance. Conversely, enhancements in breadth and depth do not exhibit a substantial positive effect, indicating that mere financial coverage or … Read More

Research on Optimization Model of Crop Planting Strategy Based on Linear Programming

Zhidan Cai, Wenjie Chen, Xinyi Chen

pp.448-454 DOI: 10.62051/mm41rk73

Abstract: With the advancement of China's rural revitalization strategy, exploring scientific planting strategies is becoming increasingly important for achieving sustainable development of rural economy. This article takes a village in Huabei Mountain District as the research object and establishes a linear programming model to optimize the planting strategy of crops, to maximize the economic benefits of the village from 2024 to 2030. Firstly, based on the crop yield per mu, cost, and sales price data in … Read More

Research on Financial Performance Evaluation of Pharmaceutical Listed Companies: Based on Factor Analysis and Cluster Analysis

Qianqian Lu

pp.455-463 DOI: 10.62051/2gmt4a59

Abstract: With the improvement of people's living standards in China, people pay more and more attention to their own health. As one of the basic industries for people's livelihood, the pharmaceutical industry is often concerned. The article takes 85 pharmaceutical listed companies in China as the research object, selects 12 indicators from four aspects: profitability, debt paying ability, growth ability, and operational ability, and evaluates the financial performance of pharmaceutical listed companies … Read More

An Empirical Study on The Impact of Host Countries’ Environmental Regulations on Chinese OFDI

Chen Fang

pp.464-478 DOI: 10.62051/nsrkdd03

Abstract: With the widespread adoption of green and low-carbon development concepts globally, economic growth has also been imbued with more elements of green development. Thus, the environment protection factors take more and more important role in the evaluation system of foreign investments all around the world, which raise the question of whether and how the escalating environmental regulations of host countries can affect Outward FDI (OFDI). Using a uniquely merged dataset of Chinese firm-level OFDI … Read More

Research on High-Quality Development Models of The Grain Industry Under the New Development Concept

Wu Wen

pp.479-489 DOI: 10.62051/gnxvqp69

Abstract: Ensuring food security is fundamental to national stability, and agricultural stability is key to societal well-being. Under the guidance of the new development concept in this new era, the high-quality development of the grain industry has become a central goal for securing national food security, advancing agricultural modernization, and achieving sustainable development. This study aims to systematically review the existing literature, clarify the current state and primary challenges of … Read More

The Impact of Investor Sentiment on Stock Returns

Xin Chen

pp.490-503 DOI: 10.62051/s554wz06

Abstract: This paper aims to explore the relationship between investor sentiment and stock returns. An investor sentiment index was constructed using principal component analysis, and its reliability was verified. The empirical research results indicate that the returns of the CSI 300 Index are significantly positively correlated with investor sentiment, meaning that when the sentiment index increases, returns also rise; conversely, when the sentiment index decreases, returns fall. Similarly, a … Read More

CSU's Predictive Power for Stock Expected Returns

Shu Yuan

pp.504-518 DOI: 10.62051/rpqsje21

Abstract: This paper aims to investigate the predictive power of cross-sectional uncertainty (CSU) on expected stock returns. Building upon the research of Deshui Yu and Difang Huang, this study extends the sample period to December 2022 and empirically finds that CSU has a strong predictive ability for expected stock returns, outperforming the 13 macroeconomic variables and 4 measures of economic uncertainty proposed by Goyal and Welch (GW). The results show that CSU's predictive power strengthens as the … Read More

The Impact of Top Management Team Diversity on Corporate Decision Making and Performance

Wenfeng Zhang

pp.519-526 DOI: 10.62051/r5683x66

Abstract: This paper examines the impact of diversity in top management teams on corporate decision-making and performance, analysing the role of diversity on information processing capacity, decision-making efficiency, financial performance and innovation capacity. It is found that diverse management teams can enhance the quality of decision-making and innovation by providing diverse perspectives and experiences. However, team diversity may also raise issues such as communication barriers and culture … Read More

The role of financial analysis in risk management of entrepreneurial small and medium-sized enterprises: A case study of DJI Innovation Technology Co., LTD

Jiayi Wen

pp.527-533 DOI: 10.62051/0qat3e47

Abstract: As an important tool of risk management, financial analysis can help enterprises to identify, evaluate, prevent and monitor financial risks in a timely manner, optimize management processes, and ensure the steady development of enterprises. This paper aims to explore the role of financial analysis in the risk management. Through in-depth analysis of the characteristics of small and medium-sized enterprises, combined with financial analysis methods, this paper puts forward a set of risk … Read More

Exploring Reasons of Formula 1 Team’s Underperforming in F1 Racing

Borui Song

pp.534-539 DOI: 10.62051/h15nm562

Abstract: The COVID-19 pandemic imposed unprecedented challenges on Formula 1 (F1), intensifying financial and technological disparities among teams. Haas F1, a relatively new entrant to the sport, has struggled with consistent underperformance since its peak in 2018. This paper explores the factors contributing to Haas F1's decline, focusing on financial limitations, reliance on external technology, and ineffective global operations. The 2020 pandemic exacerbated the team’s existing struggles, … Read More