Ruohan Zhao
Abstract: The study initiates by examining the cultural disparities existing between China and the United States, recognizing the paramount significance of comprehending cross-cultural negotiation dynamics within the framework of globalization. Three fundamental cultural dimensions are scrutinized: high-context versus low-context communication, individualism versus collectivism, and polychronic versus monochronic time orientations. Leveraging these cultural distinctions, the author furnishes practical …
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Yan Tang
Abstract: With the accelerating trend of global digitization and evolving international trade rules, China and Japan are increasingly collaborating in the production and consumption of cultural products. In the game industry, Japan, the third-largest game market globally, attracts high-quality game content, while China, the second-largest market, boasts a rapidly growing industry. This paper examines the significance and application of copyright negotiation skills between China and Japan, focusing on the …
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Yihan Weng
Abstract: This article explores the various differences in negotiations between China and the United States that arise from cultural distinctions, and it provides strategies to mitigate the impact of these differences through comparative analysis. Negotiators must be well-prepared and adaptable to address these cultural nuances effectively. When negotiating with Chinese counterparts, it is crucial to focus on relationship-building and long-term cooperation, emphasizing mutual trust and respect. …
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Yuhan Song
Abstract: In the rapidly developing digital era, conducting factual research has become increasingly challenging and crucial. Insufficient knowledge acquisition can significantly impact the outcome of business negotiations, attracting profound attention from both scholars and practitioners. This paper examines a negotiation case in Hubei, China, where negotiators faced information deficiencies and terminated the contract due to unforeseen events. The author classifies the sources of disinformation and …
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Yixuan Wang
Abstract: In today’s fast-paced world, the positioning of countries in the global economy underscores the growing influence of international communication and cooperative relations. Central to this development is the essential instrument of negotiation. This paper reviews the case of the negotiations between the United Nations and the United States, which have significantly impacted the global community and international relations. The author explains the importance and utility of negotiation techniques …
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Diwen Zheng
Abstract: In the dynamic and diverse global economy, understanding the nuances of cross-cultural negotiations is crucial, particularly in trade relations between major economic powers such as the US and Japan. Cultural missteps and inappropriate approaches can significantly impact negotiation strategies and trust-building efforts. This research paper highlights cultural barriers and the importance of adapting strategies in the evolving US-Japan trade relationship, framed by the comprehensive US-Japan …
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Zhongqi Zhang
Abstract: The complexity of international commercial transactions has increased due to market globalization, necessitating the development of effective negotiation strategies for success. This study investigates various negotiation methods and challenges faced in international commercial transactions. By synthesizing data from case studies, surveys, and existing literature, the study identifies major factors influencing negotiation outcomes, including cultural differences, legal frameworks, economic …
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Songyang He
Abstract: The COVID-19 pandemic has led to economic downturns globally, with many companies resorting to layoffs as a primary cost-cutting measure, resulting in a sharp increase in unemployment rates. However, improper termination of employment can have detrimental effects on the social economy, environment, and social security and can damage a company’s reputation, hindering its development. There is an ongoing debate about whether employees will choose to leave quietly or fight for their rights in the …
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Zhimu Hu
Abstract: In the complex landscape of global commerce, the ability to navigate diverse negotiation cultures and practices is paramount. Understanding and adapting to these cultural nuances can significantly enhance the success of international business dealings, fostering long-term cooperation and economic growth. By mastering the art of negotiation, businesses can better align their strategies with global partners, ensuring smoother transactions and more robust trade relationships. This article examines …
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Tianhao Zhang
Abstract: The explosion of digital trade platforms is reshaping global business, yet practical negotiation skills remain a core challenge. This research highlights the necessity of developing negotiation skills and win-win strategies within digital trade environments. The case of Alibaba.com exemplifies the current state of digital trade and underscores the significant challenges faced by negotiators, including cultural differences, language barriers, complex logistics and supply chains, as well as issues …
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Shuran Zhao
Abstract: Traditionally, business negotiation is seen as a face-to-face competition of skills and psychological acumen. However, it can also be viewed as a cultural collision and integration. This paper analyzes three actual business negotiation cases between China and the United States to explore the impact of cultural differences on trade negotiations. The analysis reveals that while cultural differences are inevitable, cultural commonalities can be leveraged. The first case focuses on the …
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Yufei Song
Abstract: The backdrop of this research is the global resurgence of populism, which poses various challenges to the conventional practices of party politics, electoral systems and democratic principles, particularly in Western countries. The research’s theme is to examine the impact and challenges of populist movements on political parties and electoral politics through two case studies of the United States and European countries respectively. It first analyzes how populism rises under a state’s party …
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Zheng Zhang
Abstract: The United States has sanctioned Huawei, making it difficult for the company to continue its development due to the shortage of chips and other essential components. The purpose of this research was to explore the positive impact of international trade barriers on business. The United States sanctioned Huawei for use as a case study. By analyzing the growth of Huawei's scientific and technological strength, it is evident that the company has increased its R&D investment and adhered to a …
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Yemin Wang
Abstract: This paper analyzes a cross-border acquisition case in the home appliance industry, Haier AQAU Corporation, which took place between Japanese and Chinese enterprises from 2002 to 2012. This study aims to investigate the strategies that can facilitate the integration of two distinct cultures, China and Japan, following a cross-border acquisition. This research specifically examines the cultural integration strategies used by the acquirer in a successful cross-border merger to effectively reserve …
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Chenghao Li
Abstract: This article extensively examines the variables that have contributed to Huawei's remarkable achievements in international commerce, including the increasingly intricate global trade landscape and the significant influence of American trade restrictions and sanctions. This research thoroughly examines Huawei's tactics and responses by employing a case study and analysis methodology. Moreover, it demonstrates that the corporation has accomplished its success through a wide array of measures. It …
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Enyu Meng
Abstract: This paper analyzes the merger between Disney and Pixar, specifically investigating the strategic reasons, difficulties, and results of the transaction. Disney aims to enhance its animation capabilities by utilizing advanced technologies. Consequently, it closely examines the intricate negotiating process involved in incorporating Pixar's distinctive creative culture into Disney's corporate framework. The methodology employs a case study approach to analyze various aspects of cultural …
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Haoran Li
Abstract: This paper examines Intel's merger and acquisition of Altera as a case study to analyze the bargaining technique that led to a mutually advantageous solution, consolidating Intel's market position. This study comprehensively analyzed the three theoretical ideas of strategic positioning alignment, resource integration and synergy, and negotiating tactic flexibility. Initially, firms may only establish collaboration after accurately assessing their own growth trajectory and clarifying their own …
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Zhihan Zhou
Abstract: From 2005 to 2006, there was a rise in the popularity of 3D pictures, while Disney's secondary films saw a dip. Disney recognized the need to use sophisticated 3D animation technology and foster creativity. Consequently, Disney purchased Pixar on January 24, 2006. The objective of the research is to investigate the impact of non-verbal communication on negotiations. This study will provide a comprehensive examination of Disney's purchase of Pixar using box office statistics, experimental data, …
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Ruizhi Zhang
Abstract: Political parties, as political organisations, always represent and aim to achieve the interests of a particular class, base or group. The party system, as a legitimate way for political parties to assume, participate in and influence State power, exhibits rich diversity depending on the specific conditions of each country. Meanwhile, as an essential part of the national system, the ruling political Party and its party system play a central role in the country's economic development. In the …
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Jialin Lyu
Abstract: This paper has examined the economic impact brought by tourism in Australia through highlighting its significant contribution to GDP and other aspects of Australian economy. In this context, the crucial role played by government support in fostering tourism development through financial assistance and long-term strategic planning can be highlighted. Then the future challenges faced by the Australian tourism sector have been explored ranging from ongoing health threat caused by global health …
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Mingyan Jiang
Abstract: This analysis investigates populism in Donald Trump’s China trade policy through the lens of his “America First” mantra. It initiates with defining populism and its manifestation in Trump’s rhetoric. The “America First” agenda, with its historical roots recontextualized, embodies economic protectionism, anti-globalism, anti-immigration, and a preference for non-interference in international conflicts. Trump’s discourse frames globalization and unfair trade practices, particularly those …
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Rui Deng
Abstract: Brexit stands as one of the most significant political events of the early 21st century, with the underlying factors warranting a thorough examination. Within the European context, the United Kingdom (UK) has historically been a bastion of economic, political, and military might, and has held a significant position within the European Union (EU) framework. Following its accession to the European Economic Community (EEC) in 1973, the United Kingdom faced challenges stemming from the …
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Yu Cheng
Abstract: Against the backdrop of the illegal wildlife trade being a global problem involving many governmental and non-governmental organisations, this paper proposes a "5-goal client analysis model" to address this challenge. Firstly, five key assessment indicators, including enforcement capacity, financial support level, human resource level, technological innovation and international co-operation experience, were selected to identify relevant entities to deal with illegal wildlife trade. Potential …
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Danhua Yan
Abstract: In recent years, China has been actively opening up and internationalizing its financial markets, so it is meaningful to study the relationship between the interest rate differential and exchange rate between China and the United States. This study uses the data from January 1996 to September 2015 to investigate the linkage between the interest rate differential and the exchange rate of the RMB between China and the United States using frequency causality test. Theoretically, interest rate …
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Yan Fang
Abstract: China's gaming sector accounts for a significant portion of the global market. However, it is unclear why Blizzard is willing to abandon the Chinese market and terminate their deal with NetEase without hesitation. This article examines the reasons for the abrupt termination of the longstanding partnership between NetEase and Blizzard, which had been collaborating for 14 years. The objective of this study was to examine how businesses should develop collaboration strategies in order to achieve …
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Jiachen Chen
Abstract: Apple unveiled a $430 billion investment initiative for the U.S. economy in 2021, specifically targeting North Carolina, as part of the economic rebound following the COVID-19 pandemic. This study examines the impact of Apple's recent substantial investment on local technology advancement, employment generation, and community growth. The strategy's goal is to generate 3,000 high-tech employment opportunities while also allocating funds to improve local infrastructure and advance community …
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Jiayi Huang
Abstract: Taking biography as the main research material, this paper systematically explores a real Coco Chanel from the aspects of her life, spirituality and changes of the times. The paper analyses the "Queen of Fashion's" pursuit of simplicity and comfort, the clothes she designed, as well as the creation of mysterious and distinctive perfumes and magnificent jewellery. The tragedy of her childhood did not stop Chanel from becoming a pioneer of world fashion. Even with her emotional ups and downs, she …
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Lun Zhou
Abstract: With the development of the global economy and the advancement of science and technology, the fragmentation of knowledge is increasing, resulting in the fact that no single enterprise can solve technological challenges on its own. In this regard, enterprises need to work together to overcome technological challenges cooperatively to achieve a win-win situation. Strategic alliances are an organisation between firms and the market that facilitates co-operation between firms and promotes risk …
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Runxuan Xu
Abstract: With the widespread application of big data technology and the rapid development of the digital economy, the communication of data and information between departments is becoming more and more frequent, and the connections between departments are becoming increasingly close. And corporate culture, as a core element for sustained growth and maintaining competitiveness, requires timely adjustments in organizational culture to better adapt to the new environment. State Grid Corporation of China, as …
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Bingchen Xie
Abstract: With the development of technology, digital capabilities have improved. Enterprises and communities are gradually undergoing digital transformation, which is called digital transformation. integrating digitalization into enterprises can make them digitally transform and stimulate vitality so that enterprises can grow. The introduction of digitalization into communities can create online communities and make people's lives more convenient, both of which are necessary for the development of the …
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Junze Xiao
Abstract: In this increasingly competitive and rapidly changing market environment, if enterprises want to stand out and stand out, they must develop and implement a set of integrated marketing strategies that are highly in line with their own development needs and market trends. As the industry leader, Apple has established an unassailable market position with its excellent performance in product innovation and brand management. By combining cutting-edge product design concepts, innovative marketing …
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Sijie Li
Abstract: With the increasingly prominent challenges of global climate change, the concept of a low-carbon economy has emerged. As the main participants in economic activities, the environmental, social, and corporate governance (ESG) performance of enterprises has gradually become an important indicator for measuring their sustainable development capabilities. As an important pillar of the national economy, China's state-owned enterprises not only bear economic responsibilities, but also shoulder social …
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Xiaoyang Li
Abstract: Economic development and environmental protection have always been an intractable conflict. In the process of enterprise development, motivating employees' green innovation behavior (GIB) becomes an important strategy for enterprises to realize green development and fulfill their social responsibility. This study takes the relationship between Perceived Corporate Social Responsibility(PCSR) and Employees' Green Innovation Behavior (GIB) as the research object to explore the mechanism of PCSR on …
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Xiaoxuan Chen, Zilin Liang
Abstract: Platform enterprises rely on a new generation of information technology such as big data, cloud computing, and the Internet of Things to provide a digital platform for both supply and demand sides and facilitate transactions. As a result of ongoing technological advancement in this field in recent years, more and more platform companies become known to a wider public. Among them, TikTok is undoubtedly one of the most successful representative enterprises. TikTok adopts a targeted approach to …
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Zheyao Li, Tianyao Tong, Zihan Zhao
Abstract: The impact of COVID-19 on the global economy has been significant and far-reaching, with extensive recognition and thorough analysis both academically and globally. In the post-COVID-19 era, it is crucial for businesses to make strategic decisions and adjust their management models based on their unique strengths and the domestic and international environments to achieve rapid recovery of profitability. As a global leader in the beauty industry, L'Oréal has quickly regained its market share …
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Ruonan Yan
Abstract: With the rise of people’s consumption level and the change in consumption concept, the pet economy has become an important part of the social economy, and its vigorous development has brought opportunities for enterprises and society. The traditional management framework of the integrated supply chain, bridging suppliers, manufacturers, distributors, and end-users in the pet market, has persistently failed to adapt to the hallmarks of an efficient, swift, and flexible market environment. …
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Bolin Yan
Abstract: In Germany and South Korea, both countries have comparable strengths in the automotive manufacturing industry and both have a significant position, contributing greatly to GDP growth, employment, and upstream and downstream industries. This paper analyses the advantages of South Korea and Germany through the Porter's diamond model, analysing six aspects: factor conditions, demand conditions, related and supporting industries, firm strategy, structure and rivalry, government and chance. The …
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Yi Zhou
Abstract: In Australia, the test for proving causation in securities fraud class actions is controversial. The Australian courts have partially accepted market-based causation. This essay argues that this mechanism is not applicable to the current Australian legal framework. Accordingly, Australian legal system should be adapted to accommodate this mechanism, and until then, direct reliance should be the primary option.
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Yiyi Guo
Abstract: In the digital intelligence economy era, enterprises' marketing model tend to be precise and refined. As the forerunner and leader of 5G mobile phones, Huawei mobile phones have both risks and opportunities in the era of the digital economy. On the one hand, Huawei’s traditional marketing strategies for mobile phones need to be adjusted and improved. On the other hand, the development of the digital economy has broadened Huawei’s market development space of mobile phones. This study focuses on …
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Jiacheng Zou
Abstract: Regulators are emphasizing the importance of data governance to support more frequent reporting cycle. It aids industry stakeholders in fulfilling their regulatory governance, reporting, and compliance responsibilities while managing risk. The goal of RegTech is to prioritize and improve the effectiveness of regulations and governance while reducing the cost of compliance through the application of various new technological solutions. Data security, regular updates and customer privacy are the …
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Shengwei Wang, Yu Wang, Ganqiong Li, Yongen Zhang, Wen Yu
Abstract: Food security is a major strategic issue of global significance related to economic development and social stability as well as an important foundation for national security. This paper mainly analyzed the changes in production, consumption, trade and price of grain in China, and applied the CAMES model to predict the trends in grain production, consumption, trade and price in the next decade (2024-2033) based on certain hypotheses of economic and social conditions and agricultural production …
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Yuxuan Zhang
Abstract: Investigating the digital transformation of banks is essential to fostering regional economic expansion. This serves as the foundation for the bank digital transformation indicators article creates, which includes 15 tertiary indicators and 4 secondary indicators. The bank digital transformation indicators are given indicator weights using the AHP hierarchical analysis method. Finally, utilizing the Topsis complete assessment approach, a comparative study was carried out on the score measurement …
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Yijie Zeng, Ying Cai, Mohan Tang, Haoluo Dan
Abstract: This paper proposes a comprehensive assessment model through the Delphi, entropy weight and Topsis methods to address the complexity and diversity of China's agricultural and rural modernisation development. Firstly, the relative weights of each indicator in the modernisation of agriculture and rural areas were determined through expert surveys and weighted averages, and consistency tests were conducted to verify the credibility of the results. Secondly, the use of the entropy weight method is …
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Yuhua Chen, Weifeng Sun, Xinyan Zhao
Abstract: This study examines the challenges faced by ASEAN countries in combating illegal wildlife trade and implementing CITES. Despite efforts, illegal trade persists due to technological limitations, inadequate permit systems, poor interagency coordination, corruption, and low public awareness. The paper proposes project suggestions, including drone monitoring, a unified wildlife health information system, and improved enforcement mechanisms. Data analysis and empirical research confirm the alignment …
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Yunchu Huang, Chang Qian
Abstract: Under the current weather conditions with frequent global changes, insurance companies are facing a more complex and dynamic risk environment. Therefore, effective risk assessment and reasonable insurance pricing strategies are particularly important. This paper establishes a risk assessment decision model and an insurance pricing model. The risk assessment decision model utilises the frequency of local extreme weather events and average losses, combined with interest rates to calculate the …
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Liao Can
Abstract: The digital transformation and ESG performance of enterprises have gradually become key indicators of their high-quality development. Female executives, due to their different leadership styles and risk preferences compared to males, play a unique role in this process, but the specific mechanisms of these gender traits on enterprise high-quality development have not been fully studied. Therefore, this research focuses on A-share listed companies in China from 2018 to 2022, exploring the …
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Xi Zhang
Abstract: Using the data of A-share listed companies in Henan Province from 2016 to 2020 and the digital inclusive financial index of Peking University, this paper empirically tests the impact of the development of digital finance in Henan Province on the scientific and technological innovation ability of enterprises. The study found that the development of digital finance helps to improve the scientific and technological innovation ability of listed enterprises in Henan Province. At the same time, …
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Yifan Ding, Xingyu Zhou
Abstract: Firstly, using text mining methods and analyzing the frequency of words related to new quality productivity in enterprise annual reports, we calculated the new quality productivity index for each enterprise from 2007 to 2022. We constructed 25 predictive features from three aspects: enterprise digital transformation, ESG, and productivity. To improve the efficiency of machine learning methods, the Boruta algorithm was used for feature selection, resulting in 21 predictive features. To enhance …
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Jiaxin Guo
Abstract: This paper addresses the fundamental role of green innovation (GI) in tackling environmental pollution and carbon emissions, emphasizing the pivotal role of green credit policy (GCP) in the market-driven allocation of GI resources. Historically, green credit (GC) has predominantly targeted high-pollution industries (HPI), often neglecting low-pollution industries (LPI). As the scale of GC in HPI stabilizes, the growth rate of their GI is expected to decelerate, highlighting LPI as potential key …
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Weidong Sun, Yanchen Zhou, Yanyu Li, Xiyu Hui, Yifan Qiu, Hongrong Liu
Abstract: The new quality productivity is an important driving force to push forward the Chinese modernization in our country, based on the text mining of 510 provincial government work reports from 2011 to 2023, this paper estimates the government's support for the development of new-quality productivity, and carries out the principal component analysis by constructing the index system of the development of new-quality productivity, this paper measures the development level of new quality productivity …
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Shuya Zhao
Abstract: With the rapid development of globalization and e-commerce, logistics industry has become a key link between production and consumption. However, the efficient management and control of logistics costs has become an important challenge for enterprises to enhance their competitiveness. The scientific control of logistics cost depends on accurate cost prediction. In this paper, we first process the missing values of open source logistics cost data, and analyze the logistics cost and numerical …
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Runyu Zhong, Kaixin Li
Abstract: The frequent occurrence of extreme weather events has led to significant property damage, and at the same time, the amount of natural disaster claims received by insurance companies has also increased dramatically. In order to more accurately assess insurance companies' underwriting capacity and coverage of catastrophe risks, since catastrophe risks in Los Angeles and Guangzhou are more frequent and more representative, this paper takes these two places as examples and establishes catastrophe …
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Hanyue Shi, Shuping Zhang
Abstract: With the advent of the Internet live broadcasting era, e-commerce live broadcasting has become a hot topic that has received widespread attention. The purpose of this paper is to find the factors affecting consumers' willingness to make impulse purchases and to provide improvement suggestions for live marketing platforms, in order to guide e-commerce live platforms to create a better live atmosphere and promote the benign development of the live marketing industry.The study adopts the literature …
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Yiqi Liu, Siyu Yi, Boxu Song
Abstract: Automated pricing and replenishment decisions for vegetable merchandise play a critical role in the retail industry. Accurate pricing and replenishment forecasts can effectively improve operational efficiency, reduce inventory costs, and increase customer satisfaction. In order to accurately realize the automatic pricing and replenishment decisions, paper use the recent 30-day data to forecast the future based on the cost-plus pricing method, taking into account the seasonality of vegetable …
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Qingru Yang
Abstract: In recent years, China's real estate market has been unstable and under pressure due to various kinds of factors in the current stage of China's economic development. The central government has actively responded to adjust its economic problems and implemented different policies, but due to obstructions from all aspects, the policies have not been successful. This paper examines the recent decline in China's real estate market, attributed largely to excessive housing speculation and ineffective …
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Hua Fan
Abstract: TikTok short videos not only transform the modes of entertainment and social interaction, but also reveal significant commercial potential. By viewing a brief video lasting just a few seconds, users can quickly form an initial impression of a brand or product. Furthermore, through the sharing capabilities of social networks, this information can disseminate rapidly and broadly, facilitating viral marketing effects. It is evident that TikTok's short video platform has emerged as a crucial tool …
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Yutao Niu
Abstract: With the advent of the information age, the efficiency and convenience of information sharing and acquisition make employees' perception of pay gap more and more clear, which will affect employees' attitudes, behaviors and job performance. There are three representative views on the influence of pay gap on job performance, namely tournament theory, behavior theory and contingency theory. This paper reviews the related literature about the influence of pay gap on job performance at home and …
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Runyi Li
Abstract: In recent years, with the rapid development of information technology, it has entered the era of digitization. Emerging information technology concepts have gradually entered people's vision, and various new industries, formats, and models continue to emerge, greatly changing the socio-economic environment. A large number of digital applications have also received widespread attention and begun to be applied to actual enterprise operations. In order for enterprises to respond more calmly to …
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Xiaoge Huang
Abstract: Digital trade in services strengthens the flow and sharing of high-end knowledge, technology, talents and other resources among countries and industries, promotes the accelerated optimization and integration of the global industrial chain and innovation chain, and digital trade in services can further activate the innovation factors and release the innovation potential, injecting new momentum for the innovation and development of Chinese enterprises in the context of the new era. Barriers to …
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Hongrui Xu
Abstract: In order to explore the impact of RMB internalization on China’s provincial and municipal TFP, this paper divides the sample into eastern, central and western regions based on the annual data from 2011 to 2022 at the macro level of China’s provincial and municipal levels, and takes 2015 as the time segmentation point. Using the fixed effect and PVAR model, this paper analyses the influence of RMB internationalization on TFP in different periods and regions and its dynamic characteristics. It is …
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Jingying Li
Abstract: With the rapid development of information and communication technology, digital trade has become a key driving force for promoting economic growth, promoting enterprise transformation and improving the position of the global value chain. This paper selects the OECD service trade database digital trade agency data collection, using social network analysis, build the digital trade network between 22 countries in 2010-2021, and analyzes the development and evolution of digital trade network and the …
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Yuheng Wu
Abstract: Using a variety of copula models, this study examines the correlation and tail dependency between UK stock market and gilt market across three distinct economic periods: the financial crisis, the Covid-19 pandemic and normal economic period (normal time period in between financial crisis and Covid-19 pandemic without economic instability), and investigates how these correlations differ, with a particular focus on the extreme correlation. The analysis reveals that the UK stock market and gilt …
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Meng Ling
Abstract: During the period of reform and opening-up in China, the real estate industry has experienced rapid development. Since the housing system reform began in 1998, an increasing number of enterprises have entered the real estate sector. Most well-known large real estate companies emerged during this time. Until 2007, the real estate market was in its "golden era," where companies could enhance their profits solely through land appreciation. However, as more companies entered the market, available …
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Hao Jiang
Abstract: This article delves deeply into the strategic paths of small and medium-sized enterprises (SMEs) in their digital transformation journey, focusing on the unique challenges and unprecedented opportunities they face. Comprehensive data analysis uncovers specific difficulties faced by SMEs in areas such as digital technology adoption, resource constraints, and market adaptability. At the same time, it highlights the vast potential of cutting-edge technologies like big data, cloud computing, and …
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Ran Yi, Kaili Zhang, Xinru Feng
Abstract: The proposal of "dual-carbon" target has far-reaching impacts on the coal industry and its stock market. This paper takes the data of China's A-share coal listed companies in Shanghai and Shenzhen from 2018 to 2023 as samples, takes the proposal of "dual-carbon" target as an exogenous event, and uses double-difference model to conduct regression analysis to study the impact of "dual-carbon" target on the stock price of China's coal industry. The results show that the introduction of the "dual …
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Jiameng Zhang
Abstract: Relationship quality is an important concept in the field of marketing, and it plays an important role in service marketing. This article systematically reviews the literature on relationship quality, exploring the dimensions of relationship quality and the dual impact it brings. A detailed introduction to the two different effects of relationship quality, namely "blind love" and " hate arises from love ", need to make judgments based on specific situations. It is hoped that this study can …
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Xiaoshan Dong
Abstract: This thesis explores the key concepts, theoretical frameworks, best practices and future trends in project risk management. Firstly, the definition and classification of risk and the basic process of project risk management are described in detail. Next, key risk management theories and models are analysed and risk management practices in different project management methodologies (e.g., waterfall model, agile methodology) are explored. The paper further discusses best practices in various …
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Xudong Wu
Abstract: With the tobacco industry gradually stepping into the modern cigarette marketing mode of data and informationization, cigarette precision marketing will become the industry's new way of refined marketing management. Among them, precise placement is one of the important contents of cigarette precision marketing. Precision placement is based on the segmentation, quantification, and combination of brand, customer, market, and time, aiming at precisely supplying the brand to the corresponding market …
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Siru Chen
Abstract: Digital transformation has endowed enterprises with new growth momentum, but can it further improve their Environmental (E), Social (S), and Governance (G) performance? Based on data from Chinese A-share listed companies from 2011 to 2021, this paper empirically examines the impact of digital transformation on corporate ESG performance and its underlying mechanisms. The study finds that digital transformation significantly enhances corporate ESG performance. Mechanism analysis reveals that the …
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