← Back to Volume 7

Research on the Strategy of Improving Rural E-commerce Participation: A Case Study of Jiaohe City, Jilin Province

Kaixuan Wang
pp.74-78 DOI: 10.62051/fx617r54 June 5, 2024
Download PDF
Abstract: With the rapid development of e-commerce, rural e-commerce, as a new driving force to promote rural economic growth, has attracted much attention. Taking Jiaohe City, Jilin Province as an example, this paper discusses the current situation and challenges of local rural e-commerce development through field research and data analysis, and proposes specific strategies to enhance the participation of rural e-commerce, aiming to provide reference and reference for the development of rural e-commerce in similar regions.
Keywords: Rural E-commerce; Jilin Province; Jiaohe City.
APA Citation: Kaixuan Wang (2024). Research on the Strategy of Improving Rural E-commerce Participation: A Case Study of Jiaohe City, Jilin Province. Transactions on Economics, Business and Management Research, 7(1), 74-78. https://doi.org/10.62051/fx617r54

References

  1. Tao Yu. Research on the Construction of a Sustainable Ecosystem for Rural E-commerce [J]. E-commerce. 2020(11): 21-22+29.
  2. Han Guifen. Research on the Development Strategy of Rural E-commerce Economy in the New Era [J]. Exhibition Economy. 2023(02): 67-69.
  3. Liu Yuanyuan. Dilemmas and Countermeasures of Rural E-commerce Development under the Background of Digital Economy [J]. National Circulation Economy. 2023(18): 60-63.